Sephora redefines the future of Canadian beauty retail with a new concept store in Toronto

SEPHORA unveils its first Canadian BEAUTY TIP (Teach, Inspire, Play) WORKSHOP
 at the newly renovated Yorkdale Shopping Centre location on August 19^th

TORONTO, Aug. 19, 2016 /CNW/ - SEPHORA, the leading beauty and digital retailer, continues to redefine the Canadian beauty landscape with the opening of Canada's first-ever Beauty TIP Workshop store at the newly expanded Yorkdale Shopping Centre location in Toronto on Friday, August 19^th.  The new Sephora Yorkdale is one of four stores in North America to feature the visionary 'Teach, Inspire, Play' concept, where digital technology and services fuse, culminating in a truly revolutionary shopping experience for modern day beauty enthusiasts of all ages to beauty together.

As part of SEPHORA's ongoing plans for a year-long market intensification in the Greater Toronto Area, the newly renovated 9,146 square foot expansion of the Yorkdale store has been reimagined as a next-generation environment that is rooted in discovery and innovation. The new concept store will be a destination in the GTA with an endless paradise of beauty options, including a customized array of one-of-a-kind services and tutorials. Every visit to the store will be transformed into an elevated and personalized experience encouraging clients to Beauty Together through an interactive approach to beauty that is unlike any other shopping experience in Canada today.

At the heart of the new store concept is the BEAUTY TIP WORKSHOP that brings the Teach, Inspire, and Play approach to life. This new beauty space is paramount to a completely rethought in-store experience. The Workshop consists of an area for up to 10 clients to learn via group beauty classes led by Sephora experts, gain self-guided access to tutorials using iPad stations, or to gather inspiration from The Beauty Board, Sephora's own shop-able gallery that showcases user-generated content via a large digital screen. Each station is equipped with its own product, iPad, USB port and wifi, so clients can play, browse and share looks on the digital screen and online, right from their seat. 

The store also features an expanded Beauty Studio offering complimentary makeovers with larger stations for even more access to Sephora's in-store services and expertise. The new set-up includes 12 beauty studio seats, and Sephora + Pantone Color IQ touchscreens, with updated IQ technology including foundation, lip colour and concealer for a scientifically precise match to complement your skintone from Sephora's selection of 1,900+ foundations, 400 concealers and 3,500 lip shades, and new mirror and canopy lighting fixtures for maximum light exposure. 

Coming this September! The Skincare Studio, offering one-on-one skincare consultations, complete with a sink station and four well-lit seating areas to facilitate the new Mini Facial service. Incorporated into The Skincare Studio is a unique touchscreen that offers instant access to Sephora's exclusive Skincare IQ diagnostic, helping clients determine the best products based on their skin concerns and demystifying the wide range of skincare solutions Sephora offers.

Discover the world of fragrance with FRAGRANCE IQ. The innovative touch-screen technology allows users to shop an array of different scents with the simple tap of a finger. Take a quiz to discover your custom fragrance match, explore scents similar to those you already enjoy, or find fragrances based on scent preference! The large-screen display allows users to easily navigate the latest fragrances with cutting-edge clarity.

Sephora's expansive Yorkdale store features an endless assortment of your favorite brands, including:

• Colourful cosmetics and nail care including BITE Beauty, FORMULA X, Hourglass, Josie Maran, Kat Von D Beauty, Marc Jacobs Beauty, SEPHORA COLLECTION, Tarte, Too Faced and Nudestix
• Innovative skincare and hair care brands including Algenist, Boscia, Bumble and bumble, Fresh, Glamglow, LANEIGE, Kate Somerville, Living Proof, Murad, OLE HENRIKSEN and Peter Thomas Roth
• Fragrance offerings from Atelier Cologne, Elizabeth and James, NEST Fragrances and TOM FORD.

Take advantage of fast, fun and flawless brow-touch-ups, including waxing, tweezing or tinting, from the arch experts at the Benefit Brow Bar, another brand new feature of the reimagined store, with four seats available for clients to achieve brows that wow.

The renovated Yorkdale space also features digital signage throughout the store, brighter lighting, a larger cash wrap, additional mobile POS stations, easier-to-shop fixtures and navigation signage, and a dedicated gift wrap station.

Sephora Yorkdale
3401 Dufferin Street
Toronto, ON M6A 3A1
[phone]

Store Hours:
Mon-Fri: 10 am to 9 pm
Sat: 9:30 am to 9 pm
Sun: 11 am to 7 pm

#BeautyTogether  @SephoraCanada  #SEPHORA❤TORONTO

About Sephora:
Sephora is a leader in global beauty retail, teaching and inspiring clients to play in a world of beauty. Sephora has earned its reputation with its expertise, innovation, and entrepreneurial spirit, and has been changing the face of prestige cosmetics since its debut in Paris in the early 1970's. A year after its acquisition by luxury group LVMH Moët Hennessy Louis Vuitton in 1997, Sephora expanded its empire to North America with a revolutionary store model that broke down the department store counter. Now with more than 900 stores in the Americas—including US, Canada, Mexico, Brazil and inside JCPenney.  Sephora has become a leading international beauty destination with over 60 Canadian doors, over 2,000 locations in 31 countries, plus an award-winning website and an intuitive mobile app. Canadian clients have the opportunity to play with 15,000 products from 230 carefully curated brands, featuring indie darlings, emerging favorites, trusted classics, and Sephora's private label, SEPHORA COLLECTION. In store, the client receives personalized recommendations from the IQ system, and at the Beauty Studio she explores her look with makeovers, complimentary classes, hands-on events, and one-on-one consultations. Online she interacts with an inclusive beauty community on the award-winning Beauty Board, interactive Beauty Talk, and The Sephora Glossy blog. And as one of Sephora's 17 million Beauty Insiders, she feeds her beauty addiction with unique rewards and experiences. Sephora offers endless ways to explore beauty. For the latest, visit sephora.ca

SOURCE Sephora

Image with caption: "SEPHORA& unveils its first Canadian BEAUTY TIP (Teach, Inspire, Play) WORKSHOP at the newly renovated Yorkdale Shopping Centre location on August 19th (CNW Group/Sephora)". Image available at: http://photos.newswire.ca/images/download/20160819_C7584_PHOTO_EN_755631.jpg

For further information: Kaylee Paré, Zak Communications, [email protected], 416-645-7037 ext. 2001; Christine Clouthier, Zak Communications, [email protected], 514-448-2606 ext. 228