Samuel Adams Boston Lager available in Quebec

Quebec Residents Who Appreciate Fine Beer and Cuisine Will Be Able to Enjoy Flavorful Boston Lager Throughout the Province

QUEBEC, March 19, 2014 /CNW Telbec/ - Samuel Adams today announced that, beginning this week, Samuel Adams Boston Lager will be sold in Quebec through private distribution represented by their agent RJ Brewers. Quebec drinkers who appreciate fine beer can now enjoy this full-flavored craft brew throughout the entire province.

Samuel Adams Boston Lager was first brewed by Founder and Brewer Jim Koch twenty-nine years ago in his kitchen and helped lead a beer renaissance by reviving a passion for flavorful and full-bodied brews. Following his great-great grandfather's recipe, Jim used only traditional brewing processes as well as the finest ingredients to brew his Samuel Adams Boston Lager. Just six weeks after its introduction, Samuel Adams Boston Lager was named "The Best Beer in America" in the Consumer Preference Poll at the Great American Beer Festival.

"The people of Quebec have discerning tastes in both food and beer and appreciate a flavorful beer made with quality ingredients," said Jim Koch, founder and brewer of Samuel Adams. "That's why we're proud to bring Samuel Adams Boston Lager, my first and favorite beer, to Quebec. We brew Boston Lager using traditional brewing methods and only the best hand-selected hops and malt, resulting in a balanced, complex and full-bodied brew that is great on its own or paired with Quebecois cuisine."

Samuel Adams Boston Lager Tasting Notes

• Samuel Adams Boston Lager is an excellent example of the fundamentals of a great beer, offering a full, rich flavor that is both balanced and complex.  That unique flavor is the result of a perfect combination of our signature hand selected ingredients and a traditional four vessel brewing process.
• Samuel Adams Boston Lager uses only the finest ingredients including two-row malted barley and Bavarian Noble hops.  The sole use of two-row barley not only imparts a full, smooth body but also gives the beer a wide spectrum of malt flavor ranging from slightly sweet to roasted. The Noble hop varieties of Hallertau Mittelfrueh and Tettnang Tettnanger add a wide range of floral, piney and citrus notes, which are present from the aroma, through the taste, and all the way to the lingering smooth finish.
• Samuel Adams Boston Lager's complexity, malty sweetness and intricate hop notes pair well with rich flavorful foods and caramelized grilled flavors.

The first shipment of Samuel Adams Boston Lager arrived in Canada on March 26, 1993.  Since then, Canadians have embraced the brew in their homes and at local restaurants and bars. Samuel Adams Boston Lager will be available in Quebec in six-pack bottles and 30L kegs.

ABOUT THE BOSTON BEER COMPANY:
The Boston Beer Company began in 1984 with a generations-old family recipe that Founder and Brewer Jim Koch uncovered in his father's attic. Inspired and unafraid to challenge conventional thinking about beer, Jim brought the recipe to life in his kitchen.  Pleased with the results of his work, Jim decided to sample his beer with bars in Boston in the hopes that drinkers would appreciate the complex, full-flavored beer he brewed fresh in America.  That beer was aptly named Samuel Adams Boston Lager, in recognition of one of our nation's great founding fathers, a man of independent mind and spirit.  Little did Jim know at the time, Samuel Adams Boston Lager soon became a catalyst of the American craft beer revolution.

Today, The Boston Beer Company brews more than 50 styles of beer.  It relentlessly pursues the development of new styles and the perfection of classic beers by searching the world for the finest ingredients.  Using the traditional four vessel brewing process, the Company often takes extra steps like dry-hopping, barrel-aging and a secondary fermentation known as krausening.  The Company has also pioneered another revolution, the 'extreme beer' movement, where it seeks to challenge drinker's perceptions of what beer can be. The Boston Beer Company has been committed to elevating the image of American craft beer by entering festivals and competitions around the globe, and in the past five years has won more awards in international beer competitions than any other brewery in the world. As an independent company, brewing quality beer remains its single focus. Although Samuel Adams beer is America's largest-selling craft beer, it accounts for only one percent of the U.S. beer market.  The Boston Beer Company will continue its independently-minded quest to brew great beer and to advocate for the growth of craft beer across America. For more information, please visit www.samueladams.com

Samuel Adams will be represented by RJ Brewers. www.brasseursrj.com

ABOUT RJ BREWERS
With a highly varied product offering and impressive distribution resources, RJ Brewers is one of Quebec's largest microbreweries. The company brews and distributes Belle Gueule, Cheval Blanc and Tremblay - all of them multiple award winners - as well as a number of specialty beers such as Coup de Grisou and Blonde d'Achouffe. It also represents and distributes major imported brands such as Moosehead, Bitburger, Carlsberg and Grolsch. Additionally, RJ Brewers owns McAuslan Brewery, which produces the St-Ambroise and Griffon beers.

Samuel Adams, Samuel Adams Boston Lager, and Boston Lager are registered trademarks of Boston Beer.

Image with caption: "Samuel Adams. (CNW Group/Brasseurs RJ - Belle Gueule) (CNW Group/Brasseurs RJ)". Image available at: http://photos.newswire.ca/images/download/20140319_C6047_PHOTO_EN_38141.jpg

SOURCE: Brasseurs RJ

For more information on Samuel Adams in Canada, please contact:
Michelle Diamandis
Public Relations Supervisor
617-368-5135
[email protected]