HELSINKI, June 25, 2013 /CNW/ - Ruukki is to expand its global sales network for special steels by opening new
offices and by recruiting more than 40 experts to strengthen sales and technical services. Growth in special steels is
being pursued in Asia, Africa and in the Americas as well as in Europe.
(Logo: http://photos.prnewswire.com/prnh/20120515/531553 )
(Photo: http://photos.prnewswire.com/prnh/20130625/622986-a )
(Photo: http://photos.prnewswire.com/prnh/20130625/622986-b )
Ruukki aims to have its sales network covering all main market areas to
support its existing effective network of partners. Ruukki will hire
new people in the Americas, Africa, China, the Middle East, Southeast
Asia and Australia. In Europe, Ruukki will recruit new sales
professionals in almost all the countries it has operations in,
including Germany, as well as Poland and other Eastern European
During the current year, Ruukki aims to turn its steels business more
strongly into a special steels business consisting of high-strength,
wear-resistant and special-coated steels. At the same time, the company
will accelerate global sales of special steels, which means expanding
and diversifying the distribution network and significantly
strengthening the sales organisation. This spring, Ruukki opened new
sales offices in Toronto, Canada and in Santiago, Chile.
"Being close to our customers also geographically will enable us to
deliver an even faster and more flexible service than earlier. Among
other sectors, the construction and mining industries offer us
significant growth potential in many developed and emerging markets.
Strengthening our technical customer support will enable us to offer
technical advice and co-operation to an increasing number of
customers," says Thomas Hörnfeldt, SVP, Special Steels & International Sales at Ruukki Metals.
Ruukki's specialisation in the steel business has proven successful. The
profitability of special steels is clearly higher than that of standard
products and price fluctuations are smaller. In recent years Ruukki has
built a platform for specialisation and now has a good market position
and strong special steel brands such as Raex, Optim, Laser and Ramor.
Success in the present business environment calls for increasingly
advanced and faster specialisation.
Ruukki specialises in steel and steel construction. We provide customers
with energy-efficient steel solutions for better living, working and
moving. We have around 9,000 employees and an extensive distribution
and dealer network across some 30 countries including the Nordic
countries, Russia and elsewhere in Europe and the emerging markets,
such as India, China and South America. Net sales in 2012 totalled €2.8
billion. The company's share is quoted on NASDAQ OMX Helsinki
(Rautaruukki Oyj: RTRKS). http://www.ruukki.com
For further information:
Thomas Hörnfeldt, SVP, Special Steels & International Sales, Ruukki Metals, +46-10-787-8414