Research reveals not all canine companions enjoying the dog days of summer

Canadians more likely to purchase summer clothing than safety gear for their dogs

TORONTO, Aug. 13 /CNW/ - As Canadians in many parts of the country endure one of the hottest and muggiest summers in recent memory, new research commissioned by eBay Canada reveals that the majority of Canada's dog owners are not properly equipping their canine companion for the dog days of summer.

While one-third of Canadians plan to shop for their dog this summer, the survey of nearly 450 dog owners reveals that less than 10 per cent have purchased or plan to purchase safety gear, including a life jacket for boating or swimming, for their dog.

"Imagine going for a jog or a swim in a fur coat on a hot summer day," said Dr. Matthew Richardson from The Animal Clinic in Toronto. "Exposure to the sun and heat can be dangerous for dogs so it's important to give your canine companion access to fresh drinking water and shade and to help prevent heat-related illnesses, never leave them in a parked car or allow them to over-exert themselves with high-energy activities."

"Swimming is a great way for your dog to get exercise and stay cool in the summer. Many dogs, however, are poor swimmers so it's a good idea to test out their doggie paddle by helping them enter the water - whether it's a lake or a swimming pool - at a gentle incline. If your dog turns out to be a poor swimmer, having them wear a life jacket is a great idea," adds Dr. Richardson.

The good news is that three-in-10 Canadians plan to carry a portable water bottle or dish for their canine companion, recognizing the importance of keeping their pooch hydrated. However, Canadian dog owners are still more likely to purchase summer clothing - like bandanas and t-shirts - for their canine companion than safety gear.

"One-third of Canadians count a canine companion as a member of their household," said Kevin Wolfley, a dog lover with eBay Canada. "While almost 40 items in the dog supplies category are sold every minute on eBay.ca*, it's surprising to learn that very few Canadians are taking the time to ensure their pooch is properly equipped for summer activities and the hot and humid weather."

Canadians should keep the following in mind when enjoying the dog days of summer with their canine companion:

    
    -   Keep them hydrated. Always make sure they have access to a bowl of
        water. If you're taking your dog on long walk or trip, make sure to
        carry a portable water dish or bottle with you.

    -   Keep them cool. When they're inside, make sure to keep the air
        conditioner or a fan running at a comfortable level even if you're
        not home. When they're outside, provide them with a shaded area where
        they can go to cool off.

    -   Keep them groomed. If your dog has long or thick fur, consider
        cutting it shorter during the summer months to keep them cool.

    -   Keep them safe and secure. Not all dogs can swim so if you're
        planning to take your dog in a boat, equip them with a life jacket.
        If your dog is going for a long car ride, use a harness to keep them
        secure.
    

Canadians looking to purchase dog supplies, including life jackets, dog sunglasses and goggles, and portable water dishes, should visit http://shop.ebay.ca/pet-supplies.

*According to Terapeak.com.

NOTE TO EDITORS: Photos of canine companions safely enjoying the dog days of summer available upon request.

About the survey

The online survey of 1531 adult Canadians (447 of which are dog owners) was conducted for eBay Canada by Leger Marketing between July 26 and July 29, 2010. This method simulates a probability sample which would yield a maximum margin or error of +/- 2.5%, 19 times out of 20.

About eBay

Founded in 1995 in San Jose, Calif., eBay Inc. connects millions of buyers and sellers globally on a daily basis through eBay, the world's largest online marketplace, and PayPal, which enables individuals and businesses to securely, easily and quickly send and receive online payments. We also reach millions through specialized marketplaces such as StubHub, the world's largest ticket marketplace, and eBay Classifieds sites, which together have a presence in more than 1,000 cities around the world. In Canada, eBay was visited by nearly 8.3 million Canadians in March 2010. (comScore Media Metrix).

/NOTE TO PHOTO EDITORS: A photo accompanying this release is available at http://photos.newswire.ca. Images are free to accredited members of the media/

For further information: media please contact: Gema Rayo, Environics Communications on behalf of eBay Canada, 416.969.2665, [email protected]; Nicole Tuschak, Environics Communications on behalf of eBay Canada, 416.969.2712, [email protected]