Record-Breaking Sales Continue into February for Mercedes-Benz Canada
Mar 01, 2017, 20:10 ET
TORONTO, March 1, 2017 /CNW/ - Mercedes-Benz Canada and its national dealer network are pleased to announce that the company achieved its best-ever February results, retailing a total of 3,964 units and surpassing by 16.6% the previous record set in February 2016. This impressive return contributed to year-to-date sales of 7,716 units, an increase of 22.0% over 2016. These results continued to build on the company's steady momentum.
A total of 3,328 luxury light trucks and passenger cars were delivered over the course of the month, representing a growth of 16.8% over February 2016. Year-to-date, the number of units retailed rose by 20% to 6,568 units sold. In February, strong sales were seen across the passenger car segment, with 1,850 vehicles delivered for an increase of 19.7% over the same period last year. C-Class models played a significant role in these positive returns: 1,055 units were retailed in February for an increase of 69.6%, month-over-month. Other popular models included the CLA, the B-Class and the E-Class Coupe.
In February, the number of luxury light trucks retailed grew by 13.3% month-over-month, for a total of 1,478 units sold. Year-over-year, the number of units retailed in the segment rose by 10.9% to 3,146. These gains can be attributed in no small part to the GLC, whose sales grew by 89.9% to a total of 469 units delivered in February. Year-to-date sales of the model have reached 868, an increase of 66.6% over 2016. The iconic G-Class also contributed to the segment's stellar results, with a 72.5% increase in sales month-over-month.
The Mercedes-Benz Vans division contined to excel in February, setting a new first quarter monthly sales record of 602 units retailed, for an increase of 68.2% over February 2016. Year-to-date, the division delivered 1,098 vans, a noteworthy growth of 73.7% over the same period last year. This success was bolstered by the enduring appeal of Sprinter vans, sales of which grew by 102.1% month-over-month and 93.8% year-over-year.
34 smart fortwo vehicles were delivered in February.
In February, the Mercedes-Benz Pre-Owned division reported sales of 1,088 units, posting 4.1% growth over 2016. The number of pre-owned units sold reached 2,055, an increase of 5.3% year-over-year. The popularity of Certified Pre-Owned vehicles also continued to grow: in February, 878 units were delivered for an increase of 7.5%. Year-to-date, 1,651 units were retailed, representing a growth of 10.5%. Overall Certified Pre-Owned penetration has increased by 3.8% year-over-year, rising from 76.6% in 2016 to 80.3% in 2017.
"February was an exciting month for Mercedes-Benz Canada," said Brian D. Fulton, President and CEO, Mercedes-Benz Canada. "The Canadian International AutoShow served as a good backdrop for the Canadian launch of the smart fortwo electric drive coupe, Mercedes-AMG GT R Coupe, Mercedes-AMG GT C Roadster, and of course the powerful Mercedes-AMG E 63 S 4MATIC+ Sedan. The Mercedes-Benz Vans division was on track to post record-breaking results, and the popularity of the C-Class and GLC boosted our results as well as our competitive spirit. Plus, the G-Class and Mercedes-Benz Sprinter earned category wins in the Canadian Black Book's Best Retained Value Awards. I'm pleased that the hard work of our dealers and employees has allowed us to maintain our first-place standing among Canadian luxury manufacturers. With more high-demand product coming in to satisfy the needs of our customers, I know our team is well-equipped to push for a strong first quarter finish."
| February 2017 |
MTD |
YTD |
||||
| 2017 |
2016 |
% |
2017 |
2016 |
% |
|
| Mercedes-Benz Vehicles |
3,328 |
2,850 |
16.8% |
6,568 |
5,474 |
20.0 |
| smart |
34 |
192 |
-82.3 |
50 |
217 |
-77.0 |
| Mercedes-Benz Vans |
602 |
358 |
68.2 |
1,098 |
632 |
73.7 |
| TOTAL |
3,964 |
3,400 |
16.6 |
7,716 |
6,323 |
22.0 |
About Mercedes-Benz Canada
Mercedes-Benz Canada is responsible for the sales, marketing and service of the Mercedes-Benz and Mercedes-AMG passenger vehicles, Mercedes-Benz Vans and smart. Headquartered in Toronto, Ontario, Mercedes-Benz Canada Inc. employs approximately 1,500 people in 21 locations across Canada. Through a nationwide network of 11 Mercedes-Benz owned retail operations and 47 authorized dealerships, Mercedes-Benz Canada sold 48,320 vehicles in 2016. This represents the best year ever for the company and has positioned Mercedes-Benz as the top luxury manufacturer in Canada for the third consecutive year.
Further information from Mercedes-Benz is available on the internet at:
www.media.mercedes-benz.ca
SOURCE Mercedes-Benz Canada Inc.
For further information: JoAnne Caza, 416 847-7550, [email protected]; Sinead Brown, 416 847-7588, [email protected]