TORONTO, March 13, 2013 /CNW/ - The following B-Roll is available by Video On-Demand web download:
STORY SUMMARY: World Kidney Day - Don Cherry is donating his 1997 Yukon to The Kidney Foundation of Canada's Kidney Car program in support of organ donation. Don Cherry's daughter, Cindy, donated a kidney to her brother, Tim when he experienced kidney failure. The Kidney Foundation's Kidney Car program, which tows vehicles for free, provides a tax receipt to the donor and facilitates responsible vehicle recycling, resale or auction. The revenue from Kidney Car is invested in activities to help people living with kidney disease, such as peer support, innovative research and raising awareness of the importance of life-saving organ donation as a preferred treatment for kidney failure.
- World Kidney Day vehicle donation from Don Cherry to The Kidney Foundation of Canada
- Interview with Don Cherry and Family
- Interview with Kidney Foundation of Canada spokespersons: Niloufer Bhesania, Past National President (volunteer) and donor to Kidney Car program; Susan McKenzie, National Director of Fund Development; Dave Cybulski, Ontario Manager of the Kidney Car Program
WEB Video Preview and Download link:
TIME OF POSTING: 2:45 PM EST
DATE OF POSTING: 14/03/2013
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STATIONS, FOR FURTHER INFORMATION, PLEASE CALL:
National Director, Communications and Marketing
The Kidney Foundation of Canada.
Office: 1-800-361-7494 | 514-369-4806, ext. 227
Mobile: (514) 458-5342
Email: [email protected]
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Video with caption: "B-Roll: Don Cherry donates vehicle to Kidney Car program to increase support for organ donation". Video available at: http://stream1.newswire.ca/cgi-bin/playback.cgi?file=20130314_C5142_VIDEO_EN_24567.mp4&posterurl=http://photos.newswire.ca/images/20130314_C5142_PHOTO_EN_24567.jpg&clientName=The%20Kidney%20Foundation%20of%20Canada&caption=B%2DRoll%3A%20Don%20Cherry%20donates%20vehicle%20to%20Kidney%20Car%20program%20to%20increase%20support%20for%20organ%20donation&title=THE%20KIDNEY%20FOUNDATION%20OF%20CANADA%20%2D%20%2FR%20E%20P%20E%20A%20T%20%2D%2D%20Video%20B%2DRoll%20available%20via%20CNW%20%2D%20Don%20Cherry%20donates%20to%20Kidney%20Car%20program%2F&headline=%2FR%20E%20P%20E%20A%20T%20%2D%2D%20Video%20B%2DRoll%20available%20via%20CNW%20%2D%20Don%20Cherry%20donates%20to%20Kidney%20Car%20program%2F
SOURCE: The Kidney Foundation of Canada
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