12 Sep, 2018, 08:00 ET
DUBLIN, LOS ANGELES and TORONTO, Sept. 12, 2018 /CNW/ - QYOU Media (TSXV: QYOU OTC: QYOUF), the world's leading curator of premium 'best-of-web' video for multiscreen distribution, announces today that its esports format Heads Up Daily (HUD) will make its European debut on AXN Spin, a pay-TV channel owned by Sony Pictures Television. HUD will premiere in Romania, Slovenia, Albania, Bosnia Herzegovina, Croatia, Kosovo, Macedonia, Moldova, Montenegro, Serbia on September 10, and in Poland and Bulgaria in October.
There are over 10 million gaming fans residing in Eastern Europe and the genre is continuing to grow in popularity. The launch of HUD on AXN capitalizes on this appetite for esports by taking it from its online roots and delivering it to viewers in a format that appeals to both esports fans and mainstream audiences.
Launched earlier this year, HUD has quickly become the premier destination for all things relating to esports and video game culture. Created by gamers, HUD is a format that broadcasters and TV providers can use to appeal to millennial and Gen-Z audiences with broadcast-quality content that reflects their online tastes. Each episode of HUD includes an exciting line-up of guests – from esports professionals to game developers and popular streamers on YouTube and Twitch – to discuss tournament recaps, esports top plays, and all of the hot topics in the world of gaming.
The premiere of HUD in Eastern Europe further extends the reach of the format. HUD made its debut on Super Channel's GINX Esports TV Canada in January and has quickly become one of its flagship shows, attracting over 500,000 subscribers. Since then it has been licensed for distribution by World Poker Tour (WPT) Distribution USA and was made available on IGTV, Instagram's TV platform in July to further expand the audience.
Curt Marvis, CEO and Co-founder of QYOU Media, commented: "In recent years esports has enjoyed a boom in popularity, particularly in markets like Asia, North America and Eastern Europe. Yet, despite generating huge engagement online among avid esports fans, it wasn't having the same impact on mainstream audiences. Adapting digital-first content for TV is deeply embedded in QYOU's DNA and we took the opportunity to create an esports offering for broadcasters that would appeal to both diehard gaming fans and mainstream viewers. We couldn't be prouder of everything HUD has achieved in less than a year – from becoming the go-to esports show for North American audiences to being shortlisted for a Tempest Esports Business Award for best esports-themed programming. We are excited to continue the growth of HUD by launching it in Europe for the first time with one of the region's major pay-TV networks."
About QYOU Media
QYOU Media Inc. is a fast-growing global media company that curates and packages premium 'best-of-the-web' video for multiscreen distribution. Founded and created by industry veterans from Lionsgate, MTV, and CinemaNow, QYOU's millennial-focused products including linear television networks, genre-based series, mobile apps, and video-on-demand formats reach millions of customers on six continents. Distribution partners include Vodafone, 21st Century Fox, Liberty Global, Showmax, iflix, Jio, SuperChannel and TATA Sky.
SOURCE QYOU Media Inc.
For further information: Contacts: Holly Searle, Platform Communications - for QYOU Media, +44 (0) 207 486 4900, [email protected]; Jeff Walker, Investor Relations - for The QYOU, + 1 403 221 0915, [email protected]; Natasha Roberton, VP Marketing, QYOU Media, +49 152 2254 7680, [email protected]
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