QYOU Media's Influencer Marketing Division on Track to Achieve Record Quarterly Revenue of $1.3 Million
Jun 03, 2019, 02:00 ET
- Rapidly expanding business unit experiences record breaking 270% quarterly growth
- Receives second consecutive nomination for ThinkLA awards following 2018 win for Best Social Campaign
TORONTO and LOS ANGELES, June 3, 2019 /CNW/ - QYOU Media Inc (TSXV: QYOU; OTCQB: QYOUF) announced today that with a month remaining in the current fiscal quarter (June 30th), the company's quickly growing Influencer Marketing division has already grown more than 270% in contracted and booked revenue contribution compared to the third fiscal quarter.
The revenue contribution to the corporation during FQ4/19 has surpassed $1.3 million, which is an estimated 270% increase over $350,000 delivered in FQ3/19.
This significant milestone reflects the growing pipeline of new business, which is directly related to past and highly successful campaigns conducted by this business unit.
Also of note, for the second consecutive year QYOU Media has received a nomination from the ThinkLA 2019 Idea Awards for Best Influencer Campaign for its work on Universal Pictures The House with a Clock in Its Walls on TikTok. This follows its victory for Best Social Media campaign in 2018 for its work on the Dreamworks film, Trolls.
Glenn Ginsburg, Senior Vice President Global Partnerships: "We are thrilled to be experiencing such tremendous momentum and revenue growth in our influencer marketing business. We strive to deliver authentic and powerful campaigns that are driven by great creative and real interactions from our targeted audience and demographic. Our team excels at picking the right influencer talent and supporting their efforts to deliver exemplary results for our clients."
Curt Marvis, CEO and Co-Founder of QYOU Media: "Glenn and his team keep hitting home runs. We have a strong pipeline, a growing list of returning customers and new unsolicited inbound business based on our growing reputation for delivering successful high impact campaigns. We will continue building upon this current success as "influencer" momentum is expected to be mirrored in the company's other contributing units with collective revenues taking a visible and positive run into and through Fiscal 2020."
Influencer marketing is expected to become a $10B industry in 2020, up from $3B in 2017. The target audience of 18-34 year olds - the focus of QYOU Media influencer marketing campaigns - are most likely to be persuaded by influence marketing campaigns, with 22% making a large purchase after seeing an online influencer endorsing a product. QYOU Media's Influencer Marketing team, led by industry veteran and SVP of Global Partnerships Glenn Ginsburg, has developed campaigns deploying multiple social platforms including YouTube, Instagram, and TikTok.
About QYOU Media
QYOU Media is a fast-growing global media company powered by creators and influencers. We curate, package and market premium content from leading digital video creators for multiscreen & multi platform distribution. Founded and created by industry veterans from Lionsgate, MTV and Disney, QYOU's millennial and Gen Z-focused products include linear television networks, genre-based series, influencer marketing campaigns, mobile apps, and video-on-demand formats. QYOU Media content reaches more than 500 million consumers around the world. Experience our work at www.qyoumedia.com
SOURCE QYOU Media Inc.
For further information: Zoe Mumba, Platform Communications - for QYOU Media, +44 (0) 207 486 4900, [email protected]; Jeff Walker, Investor Relations - for QYOU Media, + 1 403 221 0915, [email protected]