Singular™, the only-of-its-kind BeautyTech platform behind Prose, drives personalized beauty to unprecedented scale, bringing forth a new model for the beauty industry
NEW YORK, April 10, 2024 /CNW/ -- Today, Prose, the global leader in personalization, unveils Singular™, its end-to-end AI platform that allows the brand to offer custom beauty at scale through both innovative software and hardware technologies.
Singular has enabled Prose to propel personalized beauty and the made-to-order supply chain to unprecedented scale with a lifetime revenue close to half a billion dollars and more than 15 million made-to-order beauty products in its Brooklyn customization center. It's a clear demonstration of how AI can enhance personalization in beauty and drive further satisfaction for consumers.
Prose utilizes the AI-powered BeautyTech platform's four integrated components:
"This platform, which Prose has been using since 2017, underscores our belief in the power of AI, software, and hardware technologies to drive the beauty industry forward. It envisions a future where every product and experience is as unique as the individual it serves," said Prose CEO and Co-Founder Arnaud Plas. "Prose has been the pioneer in utilizing Singular to execute its vision around 'haute personalization' in haircare and then in skincare, setting a new standard in the industry."
Prose, the brand known for delivering custom haircare designed for the individual, recently launched the first AI-powered skincare line to offer truly personalized formulas that evolve with you over time and target multiple skin concerns at once. Prose has been utilizing Singular to drive personalization for the customer via 15M+ possible skincare formula combinations.
"We know the beauty industry is ripe for technological evolution—the overwhelming number of products available to consumers creates both an opportunity and a challenge which is where Singular comes in," said Nicolas Mussat, Prose Co-Founder and CTO. "We're leveraging AI to turn data into value—customizing formulas and routines to cut through the expansive beauty market, ensuring consumers get exactly what they need, and nothing they don't."
"Singular allows us not only to offer personalization, but personalization at scale," said Anthony Perdigao, Prose COO. "Without the use of this cutting-edge technology, we'd never be able to grasp millions of consumers' unique beauty needs and handcraft a specific product for each one. With Singular, we've been able to do that for Prose."
Singular also enables the beauty industry to operate more sustainably through its made-to-order manufacturing process that reduces excess waste, translating to an outsized impact on the wellness of the world.
About Prose
Prose is a DTC beauty-tech brand known for creating custom, made-to-order hair and skin products to disrupt the CPG industry. Prose shattered the notion that mass retail production is the only solution. Marrying a technology driven approach with an apothecary-style concept, Prose products are made-to-order and provide the highest quality of natural ingredients. The brand is committed to sustainable operations and is Climate Neutral, a Public Benefit Corporation and a Certified B Corporation.
SOURCE Prose
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