IP rights, tour bag branding, contesting, in store appearances plus digital and social content form basis of endorsement agreement
VAUGHAN, ON, Jan. 24, 2017 /CNW/ - Golf Town, Canada's number one destination for golf gear, apparel and services, has announced today a three year endorsement deal with LPGA Canadian professional golfer Brooke Henderson. The 19 year old, now ranked No. 8 in the world, quickly rose to prominence in 2016 with fifteen top 10 finishes, and three LPGA Tour victories including her first major; the KPMG Women's PGA Championship.
"I'm so excited to be able to partner with Golf Town and act as an ambassador for them both on and off the course," said Brooke Henderson. "Growing up, my family would always stop at Golf Town's around the country to pick up golf gear when I played in junior tournaments, so it will be really fun to head back there as a professional. We have some great customer events and in-store visits planned and I'm very thankful for the partnership!"
The agreement includes intellectual property rights, Golf Town branding on Henderson's touring bag, in-store appearances as well as digital and social media content.
"We are excited to partner with one of the most iconic Canadian golfers," said Chad McKinnon, President of Golf Town. "Our partnership is based on shared values; inspiring more young Canadians to get into the game. Brooke is our first sponsored athlete and there is a reason behind this. While Brooke is a very committed athlete, she's accessible, refreshing, and connects emotionally with a younger audience. Working closely with Brooke will support our brand transformation and grow the game of golf in Canada."
This announcement is the first in a series to come from Golf Town, which has recently come under new ownership and management and is strategically rebuilding its presence in Canada.
ABOUT GOLF TOWN
Golf Town is the largest specialty golf retailer in Canada, operating 48 stores throughout the country. The company also offers convenient, 24/7 shopping at www.golftown.com. The company features the broadest selection of the best brands in golf, expert staff who share its customers' love of the game, and state-of-the-art custom fitting services and technology – truly Anything for Golf. Golf Town is owned by Fairfax Financial Holdings Limited (TSX: FFH and FFH.U) and Signature Global Asset Management, an investment division of CI Financial Corp (TSX: CIX).
SOURCE Golf Town
For further information: For media interviews please contact: Joe Cariati, Citizen Relations, 416-902-0112, [email protected]