GOLF TOWN UNVEILS FIRST FLAGSHIP LOCATION IN OAKVILLE, ONTARIO
The reimagined 40,000 sq. ft. retail location is Golf Town's milestone 50th store in Canada, designed to serve as both an experiential retail destination and community hub for all Canadian golfers.
TORONTO, Oct. 14, 2026 /CNW/ -- Golf Town, Canada's leading specialty golf retailer and part of Sporting Life Group, is proud to announce the opening of its first flagship location in Oakville, Ontario. The 40,000 sq. ft. store, located at 290 North Service Road West, offers Canadian golfers a fully immersive destination that blends specialized retail with entertainment, expert service, and a guest-focused environment. The grand opening celebration will take place October 17–18, featuring $50 Golf Town gift cards for everyone in line Saturday and Sunday, and hourly prize giveaways valued at over $20,000 from top industry brands.
Marking its milestone 50th store and a $15 million investment, Golf Town is entering its next era of growth as a trusted Canadian brand since 1999. At two and a half times the size of a standard store, the new Oakville flagship creates a community hub with advanced simulator tech and StudioX custom fitting, serving as a prototype for future flagship expansion nationwide, alongside ongoing fleet-wide renovations and e-commerce growth.
"For more than 25 years, Golf Town has been the ultimate home for Canadian golfers both in-store and online," said Barry Williams, President, Golf Town. "Our new flagship store marks an exciting step forward in our evolution, offering a welcoming destination for golfers of all levels to gather, gear up, and fall in love with the game."
The key features of the new flagship location include:
StudioX Custom Fitting & Simulator Tech: Two StudioX custom fitting bays with Zen Green moving-platform technology that replicates real-world green slopes and breaks, Quintic putter-fitting tech, plus five Foresight simulator bays.
Interactive PuttView Putting Experience: Highlights an expansive 1,300 sq. ft. putting green, four times larger than standard stores, featured alongside Golf Town's first-ever dual-projector PuttView installation for an interactive, visual putting experience.
Exclusive Gear & Dedicated Brand Spaces: Dedicated shop-in-shops for top golf brands, including TaylorMade, Callaway, Odyssey, PING, and Titleist --alongside access to rare, limited-edition equipment and tour-only releases like Scotty Cameron Circle T putters.
Expanded Customization & Expert Services: A fully staffed personalization lab offering on-site custom wedge stamping, golf ball logo printing, and gear customization, supported by Golf Town's expert staff and master fitters.
Extensive Apparel Shop: Offers Canada's largest selection of premium apparel, including store exclusives like Johnnie-O, Beach Riot, and Holderness & Bourne, alongside RLX, Peter Millar, TravisMathew, Nike, and Jordan, anchored by a fully redesigned women's shop with an expanded assortment for female golfers.
Redesigned Footwear Experience: A full-service footwear section anchored by FootJoy's FJ FitLAB 3D volumetric scanner and multi-camera system to map exact foot measurements for a true tour-level shoe fitting.
Uniquely Canadian Touches: Built with Canadian golf pride, featuring the exact putting green cups used at Cabot Cape Breton and iconic golf course imagery integrated throughout the store.
The new location delivers a one-of-a-kind sports retail experience designed to encourage Canadians to Come Out and Play. Join Golf Town on Saturday, October 17, and Sunday, October 18, to celebrate the grand opening weekend, discover the future of golf retail, and take home exclusive prizes from leading brands.
Store hours for the grand opening are:
- Saturday, October 17: 8am - 8pm
- Sunday, October 18: 8am - 8pm
For more information about the new flagship location, visit golftown.com or follow @golftown on Instagram and @golftownca on TikTok.
About Golf Town
Golf Town is the largest specialty golf retailer in Canada, operating 50 stores while offering the convenience of online shopping at golftown.com. The company features the best product assortment and brands in golf, expert staff who love the game, and premium custom fitting services, including its StudioX experience. Golf Town delivers top golf content through ScoreGolf, in partnership with TorStar. Golf Town is a banner under the Sporting Life Group umbrella and is owned by Fairfax Financial Holdings Limited.
About Sporting Life Group
The Sporting Life Group is a Canadian retail company that operates three iconic Canadian premium retail banners, Golf Town Ltd. ("Golf Town"), Sporting Life Inc. ("Sporting Life") and Team Town Sports ("Team Town Sports"). For years, Golf Town has been Canada's ultimate destination for everything golf, now operating 50 stores coast to coast that carry the largest selection of the best brands in golf, expert staff who share its customers' love for the game, and state-of-the-art custom fitting services and technology. With its vision of growing the game and making golf more inclusive, Golf Town has turned itself into the home of golf in Canada. Sporting Life is Canada's premium sports and lifestyle retailer, operating 14 high end stores across Canada's largest cities in premium malls. A store unlike any other, Sporting Life offers to equip Canadians with the best of everything they need to live their Sporting Life. There, you will find the most prestigious brands, products, and services to feel at your best for a life full of sports and style. Team Town Sports is the home for team sports in Canada and offers full service for players of all sports and ages. With representative staff, cutting edge technology, and customizable products for all team sports' needs, Team Town Sports reflects the latest in the Sporting Life Group's legacy of sports retail.
SOURCE Golf Town
For further information or media inquiries: Jake Pare, Director, Citizen Relations, [email protected].
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