Postal Code Targeting allows marketers to target prospects who are most likely to respond to their offers

Innovative customer acquisition solution unlocks the power of data at the postal code level to connect brands with consumers

OTTAWA, Feb. 21, 2017 /CNW/ - Canada Post is introducing an innovative new Smartmail Marketing solution that allows marketers to target at the postal code level by combining existing customer knowledge with address-level data, unlocking the power of the postal code. With Postal Code Targeting, marketers can target prospects whose demographics most closely resemble their best customers.

"Postal Code Targeting is a leading-edge, customer-focused solution that gives marketers the level of precision they have been asking for," says Doug Ettinger, Chief Commercial Officer, Canada Post. "By leveraging our own creation – the postal code – Canada Post is helping marketers make the most of their budgets as they drive customer acquisition."

This level of data-driven targeting empowers marketers to connect with their most receptive audiences, leveraging their own data or selecting the mailing's postal codes by demographic criteria such as income, education, age, location, family composition, interests or lifestyle, and even based on online shopping behaviours.

Postal Code Targeting is a powerful new service within our Canada Post Smartmail Marketing suite that will provide marketers with three great choices custom-built for the way they attract and retain customers – Neighbourhood Mail, Personalized Mail, and now, Postal Code Targeting.

About Canada Post
Canada Post is the country's No. 1 parcel company, delivering nearly two of every three parcels that Canadian consumers order online. It reaches 15.8 million addresses, operates the country's largest retail network, and offers affordable and reliable service with convenient pickup and return options for online shoppers. Together, Canada Post, Purolator Holdings Ltd. and SCI Group Inc. offer market-leading end-to-end solutions for e-commerce shippers by leveraging the assets and expertise of the Canada Post Group of Companies.

SOURCE Canada Post

For further information: Media Relations, 613-734-8888, [e-mail]

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http://www.canadapost.ca