Photo Opportunity - It's time to engage Canada in the science of a successful tomorrow!

Join us for the official launch of Canada 2067 and Shaftesbury/Smokebomb/shift2's new multi-platform digital series, Emerald Code.

TORONTO, Oct. 25, 2016 /CNW/ - On October 26, 2016, a launch event to announce Canada 2067 and Shaftesbury/Smokebomb/shift2's new multi-platform digital series, Emerald Code, is taking place in Toronto at the Shaftesbury/Smokebomb/shift2 head office. The event will aim to help Canadians envision a bright future, where science, technology, engineering and math (STEM) learning will be more accessible, relevant and innovative than ever before.

Join us for this fun and unique photo opportunity that takes you on a journey through time as we explore STEM: Past, Present and Future, highlighting science and technology's trajectory through Canadian history, while setting the stage for the important work being done as part of Canada 2067.

The event will be attended by The Hon. Elizabeth Dowdeswell, Lieutenant Governor of Ontario; Canada's first female astronaut, Roberta Bondar; star of Murdoch Mysteries, Mouna Traoré; Canada 2067 partners; Emerald Code production and broadcast partners and cast; and select stakeholders.  Upon arrival, guests will be greeted by the Past, with props from the hit Shaftesbury TV series Murdoch Mysteries, set in Toronto at the dawn of the 20th century demonstrating what science and technology looked like during the age of invention. Guests will then proceed to the Present where they will interact with Let's Talk Science volunteers and youth participating in science experiments that are taught in schools today. Finally, guests will make their way to the Future where they will be introduced to Emerald Code as well as have the opportunity to demo some of Smokebomb's upcoming tech projects.

About Canada 2067

Canada 2067 is a two-year nation building exercise to identify effective ways to help Canadian youth adapt to the rapidly changing educational and career landscape.

About Shaftesbury/Smokebomb/shift2's Emerald Code

Emerald Code follows a group of ultra tech-savvy friends who use science and engineering to navigate high school life.


  • Bonnie Schmidt, CEO, Let's Talk Science
  • The Honourable Elizabeth Dowdeswell, Lieutenant Governor of Ontario
  • Leann Sweeney, Amgen
  • Erin Craven, 3M
  • Christina Jennings, CEO and Chair, Shaftesbury/Smokebomb/shift2
  • Roberta Bondar, Canada's first female astronaut
  • Murdoch Mysteries actress Mouna Traoré 
  • Cast of Emerald Code


  • The event will take place over two hours, from 10:00 am to 12:00 pm and will include three experiential elements that fall into the STEM: Past, Present and Future theme.
  • Following the formal remarks, spokespeople will be available for interviews and attendees will have the opportunity to continue interacting with the Past, Present and Future activations.
  • Coffee, tea and light snacks will be served throughout.


Shaftesbury/Smokebomb/shift2 - 18 Logan Avenue (NW corner of Logan & Lake Shore Blvd. E.)

  • Speaking remarks will be held in the Atrium
  • Photo opportunities will take place in each of the activation spaces


Wednesday, October 26, 2016

10:00 a.m. – 12:00 p.m. EST

Media registration opens at 9:30 a.m. EST

11:00 a.m. - formal remarks will be delivered by speakers at the event


SOURCE Canada 2067

For further information: To RSVP, pre-book an interview or for more information, please contact: Giacomo Grisanzio, Hill+Knowlton Strategies, W: (416) 413-4692, M: (416) 881-2260,

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