EDMONTON, Oct. 9, 2015 /CNW/ - For the second time in as many years, Go Auto is launching one of the biggest auto promotions in Canadian history: the Car-A-Day Giveaway, during which the Edmonton-based network of car dealerships gives away 30 vehicles to 30 lucky customers in 30 days.
From October 12th to November 10th, any customer who buys a car, truck, van, SUV, RV, trailer, or boat (new or used) from one of Go Auto's 40+ dealerships in Western Canada will be automatically entered to win their purchase the very next day.
During last year's Car-A-Day Giveaway, George and Pat from Thorsby, Alberta, won a $90,000 RV. Jim from Edmonton won a $50,000 Infiniti. All told, Go Auto gave away nearly $1,000,000 in vehicles.
When a customer buys a vehicle, they're entered into a draw with everyone else who bought from Go Auto that day. This makes for some pretty incredible odds.
"People have a hard time wrapping their minds around how good their odds are of getting their vehicle for free," said Ben Cochrane, Go Auto's VP of Marketing. "Based on last year's numbers and this year's sales growth, we're anticipating about a 1-in-125 chance for each customer. That's unheard of in our industry. But each day your odds are different, based on how many people happen to buy. Last year, we had a day where your odds of winning were 1-in-53. To win a brand new vehicle."
You can follow all things Car-A-Day at caraday.goauto.ca.
"We have 18 brands participating, with more than 9000 cars, trucks, SUVs, vans, RVs, trailers, and boats eligible to be won. Domestic to import, economy to luxury. It's safe to say that, no matter what you're looking for, you have a chance to win it for free during Go Auto's Car-A-Day Giveaway."
Go Auto owns and operates dealerships from Ford, Dodge, Toyota, Hyundai, Nissan, Kia, Mazda, Infiniti, as well as 10 other brands. In addition, they have multiple used vehicle supercenters, and three RV and boat dealerships. Whether their customers buy new or used, $10,000 economy cars or $60,000 luxury sedans, almost any vehicle is eligible.
"We pride ourselves on providing more value to the customer than any other dealer in the country," Cochrane said. "The only difference this month is that your purchase could very well be free."
For a company that literally brands itself as being "Happy to Help," Go Auto is going above and beyond to back up its claim. In addition to customer-centric initiatives like free service loaners, fixed-commission salespeople, no extra fees, free lifetime engine warranties, and a rewards program that saves customers up to 15% on every service appointment, Go Auto is set to take "Happy to Help" to the next level, with an estimated $1 million in giveaways over the next 30 days.
"Just as we did last year, we're going to change the lives of 30 people over the next 30 days. The industry doesn't get any bigger or better than this. We're pretty excited about it, and the car-buyer should be too."
For more about Go Auto and the Car-A-Day Giveaway, visit www.GoAuto.ca.
About Go Auto
The largest automotive network in Western Canada, Go Auto is comprised of more than 40 locations offering sales, service, finance, insurance, and collision repair. Go Auto currently has over 9000 new and used cars and trucks and represents 21 new vehicle brands: Ford, Lincoln, Dodge, Chrysler, Jeep, Ram, Hyundai, Kia, Mazda, Nissan, Honda, Acura, Fiat, Volkswagen, Infiniti, Toyota, Scion, Mitsubishi, Land Rover, Jaguar, and Porsche. Go Auto's 30-Day Exchange Privilege, Loyalty Rewards Program, Guaranteed Price Policy, and large-scale purchasing power are just a few of the reasons why they are recognized as an industry leader in customer satisfaction. Visit www.GoAuto.ca to find out more.
Twitter: @Go_Auto
Facebook: http://www.facebook.com/goauto.ca
Hashtag: #CarADay
SOURCE Go Auto
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Media contact: Rebecca Phillips, [email protected]
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