With the Addition of 20 LATAM Markets, Accuen Widens Its Lead in Global Programmatic Buying to Include More Than 60 Countries
NEW YORK, July 17, 2013 /CNW/ - Accuen, the cross-channel programmatic buying arm of Omnicom Media Group, had launched operations in 20 Latin American markets, bringing its total global presence to more than 60 countries across the North American, EMEA, APAC and LATAM regions – the largest global imprint in the programmatic category.
Accuen has tapped Andres Puentes, who joined Omnicom Media Group in 2011 following a stint in Nokia's digital division, to manage day-to-day operation for this latest expansion market.
Combining centralized planning and execution from Accuen's regional headquarters for Latin America in Miami with the best in-market technologies and providers, Accuen's LATAM operation offers clients both optimum efficiency servicing in-country campaigns, as well as the capability to execute at global scale.
Additionally, Accuen teams are also integrated with both Omnicom Media Group agencies OMD and PHD, as well as the broader Omnicom agency network as a whole, joining Latin America market expertise and strategy with the industry's first, open, flexible technology platform - an alignment of programmatic tactics and broader marketing capabilities that supports and enhances the parent brands' global presence and position.
"Since we first entered the global market in 2011, a key component – and critical differentiator – to the Accuen global expansion strategy has been our commitment to offering global clients a 'best-of-both-worlds' solution that integrates local market expertise with world-wide best in class programmatic buying capability and scale," says Accuen Global CEO Josh Jacobs. "This model allows us to expand our platform with local providers and technologies as they gain traction, ensuring continuous increase in depth and breadth of coverage across every region we service."
Noting that the LATAM launch closes the loop on comprehensive global coverage across the four major regions, Jacobs says that future expansion will focus on increasing penetration and expanding capabilities in each individual region, to best align with the needs, priorities and expectations of the Accuen and Omnicom global client bases.
Accuen is the programmatic buying division of Omnicom Media Group, the media services division of Omnicom Group Inc. (NYSE: OMC). With operations in 60 countries around the world Accuen combines media, data, technology and strategy to deliver audience buying solutions at scale to the world's leading brands.
SOURCE: Omnicom Media Group