Nikon Canada Offers Picture-Perfect Holiday Gift Ideas for Photographers of
Every Skill Level

    This season's camera lineup includes exciting, one-of-a-kind features to
    make capturing holiday magic easy and fun

MISSISSAUGA, ON, Oct. 27 /CNW/ - Nikon Canada today announced its 2009 holiday lineup, including COOLPIX compact digital cameras and digital SLRs for novice and experienced photographers alike. With industry-leading innovation, advanced technology and easy-to-use functions, Nikon offers not only a wide range of camera gift suggestions, but also one-of-a-kind features and creative photography ideas for the season.

"Nikon Canada is pleased to introduce a new holiday lineup filled with cameras that are great for giving and certain to help make capturing the season's special moments easy and fun," said Gregory Flasch, National Advertising and Communications Manager, Nikon Canada. "From the Nikon D5000, which brings a new level of versatility to photography and HD video, to the COOLPIX S1000pj, the world's first camera featuring a built-in projector, Nikon offers a unique and creative perspective to holiday photography as well as perfect gift ideas for all the budding and experienced photographers on your list."

Nikon Digital SLR Cameras

    Capturing Beautiful Holiday Photos Has Never Been Easier: Nikon D3000

It has never been simpler to dive into digital SLR photography. The freedom and choices offered by a digital SLR may seem imposing to those used to automated point-and-shoot cameras, but with one of the latest additions to Nikon's family of quality DX-format digital SLRs, taking true, sharp and beautiful photographs couldn't be easier.

The D3000's built-in Guide mode teaches users the art of digital SLR photography by guiding them step-by-step through features and settings. With its user-friendly interface, the Guide mode assists photographers in choosing shooting modes for a variety of situations, and users have a choice of Easy or Advanced operation. In Easy mode, the camera provides information on different shooting scenarios such as auto, no flash, distant subjects, close ups, moving subjects, night portraits, among others. Users select the ideal setting and shoot with ease to achieve a desired effect, or learn more about specific camera settings. There are also sample images, which illustrate the effects of different photo-taking techniques. When the Advanced mode is selected, the camera will provide tips on what settings to use. Imagine freezing fast action with amazing sharpness, or getting more imaginative with softened backgrounds. The D3000 can show users how to turn their creativity into reality.

The 10.2 megapixel D3000 packs all the innovation and advanced engineering for which Nikon is famous into a compact, lightweight body. Additional features of the Nikon D3000 include Nikon DX-format CCD sensor; an 11-point autofocus system for tack-sharp results; Nikon's exclusive Scene Recognition System to analyze composition before taking a shot and automatically optimizing exposure, autofocus and white balance; and a 3.0-inch LCD monitor. A great gift for the budding photographer - or the perfect camera to preserve holiday smiles!

    Manufacturer's Suggested Retail Price (MSRP):
    D3000 Set with AF-S DX NIKKOR 18-55mm f3.5-5.6 G VR Lens - $599.95

    Record special moments from almost any angle - in HD: Nikon D5000

The holiday season offers endless opportunities to capture action - during family gatherings, at the holiday dinner table or playing in the snow - especially when users are able to take great shots and HD videos with sound from almost any angle. Combining famous Nikon quality, advanced performance and functionality, the D5000 opens the door to a level of creative expression never before possible in a camera so easy-to-use. The D5000's versatile 2.7-inch Vari-angle LCD monitor can be used in its normal position flush against the camera, but is also able to swing out, rotate and tilt for exciting new and imaginative shooting angles - perfect for capturing memorable moments of the little ones under the tree, up on stage at their holiday recitals, or while out in the crowds at the local holiday parade. Hold the camera up in the air or down low to the ground to record expressions from a whole new level.

The D5000, featuring Nikon's exclusive EXPEED(TM) advanced digital image processing system, enables users to capture stunning images and HD movie clips effortlessly. This leading-edge technology provides the power to process the large amount of data generated by the D5000's 12.3-megapixel CMOS sensor and advanced functions, realizing excellent resolution, long tonal scale and superb colour.

With 19 different automatic Scene Modes including Candlelight, Silhouette, Portrait and more, the D5000 offers point-and-shoot convenience and simplicity for amazing photos in a wide variety of shooting situations. Users simply choose the mode, and the D5000 does the rest, automatically adjusting exposure and other settings to create the perfect shot.

Other exciting features include Scene Recognition with Face Detection; Intelligent Live View Auto Focus (AF) which includes Subject Tracking that locks focus on a moving subject, even if the subject moves out of the frame and returns within three seconds; and 11-point AF for exceptional coverage with four AF modes (Single-point AF, Dynamic-area AF, Auto-area AF and 3D-tracking AF) providing an autofocus option for every situation.

    D5000 Body Only - $829.95
    D5000 Set with AF-S DX NIKKOR 18-55mm f3.5-5.6 G VR Lens - $939.95
    D5000 Set with the AF-S DX NIKKOR 18-105mm f3.5-5.6 G ED VR lens -

Nikon COOLPIX cameras

Nikon COOLPIX offers a versatile, compact choice for people looking for a stylish camera packed with exceptional features. All COOLPIX models include Nikon's Smart Portrait System comprising Face Priority AF, which detects up to 12 faces; Smile Mode, which automatically releases the shutter when the subject smiles; Blink Warning, which notifies the photographer when a subject has blinked; and In-Camera Red-Eye Fix(TM). Nikon's VR (Vibration Reduction) Image Stabilization feature helps achieve blur-free images in low-light and unsteady conditions, while the Scene Auto Selector automatically selects from one of six modes (Portrait, Night Portrait, Landscape, Night Landscape, Close-Up or Backlight) to provide the best possible shooting results.

    Share holiday memories instantly: COOLPIX S1000pj

Holiday parties and gatherings are the perfect venue for taking great photos...and sharing them on the spot! Imagine watching a slideshow of photos from Christmas morning with the entire family without having to connect to a computer, television or projector. The 12.1 megapixel COOLPIX S1000pj is the world's first compact digital camera* to feature a built-in projector, allowing users to quickly and easily project movie clips or photos on to any flat surface, at up to 40 inches in size with just the touch of a button. View holiday photos with friends and family instantly as a slide show - complete with music, transitions and great effects - or individually. Additional features of the COOLPIX S1000pj include a 2.7-inch high-resolution LCD monitor, 5x zoom-NIKKOR lens with wide-angle capability, 16 handy Scene Modes for optimized shooting in various settings and four movie modes with sound. The S1000pj also includes Nikon's all new Skin Softening feature that is designed to both smooth and even skin tones.

    * Among digital cameras as of August 4, 2009 (according to research
        conducted by Nikon Corporation).

    MSRP: COOLPIX S1000pj - $499.95, including a projector stand and remote

    Holiday fun at your fingertips... with touch screen technology:
    COOLPIX S70 and COOLPIX S230

The COOLPIX S70: Nikon's latest touch-screen model features a large 3.5-inch Organic Light-Emitting Diode (OLED) display, which combines with Nikon's innovative Clear Colour Display technology to provide vivid colour reproduction and sharp contrast. Along with next generation touch-screen controls offering intuitive fingertip shooting and myriad playback options, the COOLPIX S70 captures impressive HD videos at 1280 x 720 pixels (720p).

The COOLPIX S70's highly responsive capacitive touch screen technology allows for an immediate response with the slightest touch of the display's glass surface, making photo-taking quick and fun. The Touch Shutter feature offers a completely button-free experience, letting users focus on a subject and take the photo by simply touching the camera's display. To view photos, a two-finger pinching motion lets users zoom in or out - or switch between thumbnail and full-screen views.

Additional features include 12.1 megapixels of sharp resolution, a precision 5x Zoom-NIKKOR lens; Nikon's Smart Portrait System featuring the new Skin Softening function, which detects and analyzes a framed subject's skin and then adjusts smoothness; Nikon's Easy Auto Mode, which selects a scene mode to match the intended shot for optimal results; Subject Tracking, follows the subject's movement to ensure clear focus and quick response, even if the subject moves out of the frame and returns within three seconds; and five functions to reduce image blur such as a high sensitivity range up to ISO 6400, lens-shift VR and motion detection. The COOLPIX S70 is available in black on black with a textured panel or red on red.

    MSRP: COOLPIX S70 - $399.95

The COOLPIX S230: Also available with an intuitive touch control screen, the 10.0 megapixel COOLPIX S230 offers fingertip shooting control and operation and advanced functions in a compact, high-quality aluminum body. The camera's bright and clear 3.0-inch touch control LCD features a series of exciting playback options and advanced shooting features, while the speed of fingertip scrolling through photos makes sharing and editing images easy.

Use a fingertip to lock autofocus and exposure on a subject by simply touching the subject's face on the screen. When used in conjunction with the Portrait One-Touch Zoom function available in Portrait or Night Portrait scene modes, another simple touch of the screen commands the camera to set its three-step automatic zoom to deliver the right amount of framing for waist, bust or close-up shots.

Additional features include a stylus which can be used with a variety of input, retouch and image enhancement functions; a Paint Function, which enables memos, drawings, colourful borders or stamps to be added directly to images; and an independent Handwritten Memo function, which allows memos or drawings entered on the touch screen to be stored as JPEG files. The S230 is available in gloss red, purple and black.

    MSRP: COOLPIX S230 - $199.95

    More great gift ideas for everyone on your list

The COOLPIX L20: Photography made simple

The 10.0 megapixel COOLPIX L20 offers the perfect blend of high performance and advanced functions that simplify picture-taking. Activated in Easy Auto Mode, Nikon's Scene Auto Selector makes capturing special moments as easy as turning on the camera and shooting without worrying about any settings. Nikon's Smart Portrait System (combining Face-priority AF, Smile Mode, Blink Warning and In-Camera Red-Eye Fix) is a handy function that helps capture precious smiles. Motion Detection, Nikon's BSS (Best Shot Selector) function and ISO 1600 capability help ensure sharper results in low-light conditions or when capturing fast-moving subjects. The large 3.0-inch LCD monitor offers a bright image while the contours of the large thumb rest and the body itself assure a solid grip. The COOLPIX L20 is conveniently powered by readily available AA-sized batteries. The COOLPIX L20 is available in gloss red and black.

    MSRP: COOLPIX L20 - $139.95

The COOLPIX S220: Intelligent and intuitive Featuring high performance imaging capabilities with 10.0 megapixels of sharp resolution, a bright 2.5-inch LCD monitor and an optimized processing system that faithfully reproduces fine details and subtle tones, the S220 features functional beauty and elegant design. In addition, the COOLPIX S220 is equipped with Nikon's Scene Auto Selector, which eliminates the need to manually select a scene mode to match the shot, making it faster and easier to capture the moment in beautiful fashion. The S220 uses this intelligent function to analyze the subject and surrounding setting, then automatically selects the most appropriate of the following six scene modes to achieve optimal results: Portrait, Landscape, Night Portrait, Night Landscape, Close-up or Backlight. With fashionable colours to best reflect individual tastes, there's an S220 for everyone on the list. The S220 is available in aqua green, magenta, cobalt blue and purple.

    MSRP: COOOLPIX S220 - $169.95

The COOLPIX S570: Great features in a compact body

The S570 offers 12.0 megapixels of sharp resolution in a flat body that fits right in the pocket - for shooting anywhere, any time. The S570 is equipped with a 2.7-inch LCD monitor, Nikon's Smart Portrait System (including the all new Skin Softening feature that smoothes and evens the subject's skin tones), as well as other functions to simplify the photographer's experience. The COOLPIX S570's high sensitivity of up to ISO 3200 at any image size up to its maximum of 4000 x 3000 pixels enables flexibility when shooting in low-light conditions or when capturing fast-moving subjects. This creates new opportunities to take sharper, more natural-looking photos the moment they occur. The COOLPIX S570 is available in black, blue and pink.

    MSRP: COOLPIX S570 - $229.95

The COOLPIX S640: The speediest in its class

The S640 helps ensure a perfect photo moment is never missed! Featuring the fastest start-up time in its class* (0.7 seconds), an ultra-fast autofocus system and a short shutter-release time lag, the slim S640 is sure to impress anyone on the holiday list looking for a sleek and speedy camera. The 12.2 megapixel COOLPIX S640 features a 5x Zoom-NIKKOR lens and a range of automated shooting functions - including Nikon's Smart Portrait System, with the all new Skin Softening feature. The rapid S640 is able to shoot at any image size up to its maximum of 4000 x 3000 pixels with light sensitivity settings of as high as ISO 6400, resulting in clear, beautiful shots.

The COOLPIX S640 is equipped with a 2.7-inch Clear Colour LCD, which greatly reduces reflection, minimizes glare and improves visibility, even when outdoors in the sun. The monitor also features an anti-reflection coating, fingerprint and water repellent layer and screen brightness boost function. This makes it easy to take pictures of the kids building a snowman or conquering the bunny hill. The COOLPIX S640 is available in silver, black and red.

    * Among compact cameras equipped with optical 5x zoom lens and optical
        vibration reduction as of August 4, 2009 (according to research
        conducted by Nikon Corporation).

    MSRP: COOLPIX S640 - $299.95

COOLPIX P90: Up close and personal

The 12.1 megapixel COOLPIX P90 is the perfect gift for anyone interested in more advanced point-and-shoot photography. Featuring a 24x Optical Zoom-NIKKOR lens with a broad focal range of 26mm wide-angle through 624mm super-telephoto (35mm format equivalent), the P90 offers fine details with subtle tones for exceptional photo quality with every shot. Photographers can get creative with the 3.0-inch Vari-angle LCD monitor that can be tilted as much as 90 degrees upward or 45 degrees downward, allowing users to shoot from higher angles or from the hip. Additional features of the COOLPIX P90 include an image sensor shift VR (vibration reduction) Image Stabilization System; ISO 6400* capability; electronic viewfinder; Quick Retouch; Distortion Control; and 15 fps(xx) high-speed shooting capability.

    *    ISO 3200 and 6400 are available only for image sizes of
           3M (2048 x 1536) or smaller.
    (xx)   Feature available only for image size of 16:9 (1920 x 1080).

    MSRP: COOLPIX P90 - $449.95

Exclusive Canadian Warranty

Nikon Canada offers an exclusive two-year warranty for all COOLPIX and D3000, D5000, D90, D300, D300s, and D700 digital SLR cameras when purchased from an Authorized Nikon Canada Dealer. Additional, Nikon Canada offers a five-year warranty for all NIKKOR lenses purchased from an Authorized Nikon Canada Dealer. Consumer's investment is protected by Nikon Canada's warranties with in-Canada service.

About Nikon

Nikon, At the Heart of the Image(TM), is the world leader in digital imaging, precision optics and photo imaging technology and is globally recognized for setting new standards in product design and performance for its award-winning consumer and professional photographic equipment. Nikon Canada distributes consumer and professional digital SLR cameras, NIKKOR optics, Speedlights and System Accessories; Nikon COOLPIX(R) compact digital cameras; COOLSCAN(R) digital film scanners; 35mm film SLR cameras; Nikon software products and Nikon sports and recreational optics. At the heart of every Nikon camera is Nikon's Exclusive EXPEED(TM) advanced digital image processing system technologies. All Nikon Canada products are sold through a network of Nikon Canada Authorized Dealers. For more information on Nikon Canada and its products and services or to find a Nikon Authorized Dealer, visit

    (xx)   Photos are available upon request

Note: Specifications, design, product name, standard accessories and release schedule may differ by country or area. Pricing is subject to change: refer to for the latest pricing. To see the full-range of Nikon COOLPIX cameras and digital SLRs, visit

Strategic/Ampersand runs a full evaluation program for all current Nikon compact and digital SLR cameras; please contact us if you would like to be added to the review list for any of these models.

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SOURCE Nikon Canada

For further information: For further information: Cassie Jeysman, Cindy Watson, Strategic/Ampersand, (416) 961-5595,,

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