New Trial Program Designed to Help Retailers Improve In-store Conversion Launches Just in Time for Critical Selling Season

Retail Council of Canada teams up with HeadCount Corporation to Launch Free Trial Program to Qualified Retailers

TORONTO, Sept. 22, 2014 /CNW/ - HeadCount Corporation teams up with Retail Council of Canada (RCC) to offer RCC members an exclusive, new program to leverage in-store traffic.  Retailers who are not measuring store traffic have no ability to identify lost opportunities that can represent hundreds of thousands of lost sales opportunities.  This free trial program will provide retailers with powerful insights to help generate sales, just in time for the important holiday selling season.

"Without accurate traffic numbers, retailers can only rely on sales to measure performance," says Mark Ryski, author of Conversion: The Last Great Retail Metric and the CEO and Founder of HeadCount Corporation. "Retailers often get buried by the vast amounts of data they collect – so I'm excited to partner with RCC on this exclusive program. Sifting through the data, finding the key insights and then 'actioning' these insights is critical to improving store performance.  Most retail managers don't have the time or training to do this.  HeadCount Corporation provides clear conversion analytics specific to each retailer." 

"Retail Council of Canada is pleased to be partnering with HeadCount Corporation, as it's such a crucial service to retailers," says Andrew Siegwart, Senior Vice-President, Membership Services. "Traffic and conversion have a direct impact on every retailer's bottom line and listening to our members, we know this offer is ideally timed so they can maximize every sales opportunity during this critical selling season."

HeadCount Corporation's service is unique because it includes TalkTraffic® coaching for managers at all levels – from store managers to senior executives – to ensure the insights get put to practical use.  Many retailers, both enterprise and small business, have seen direct results from leveraging insights to increase conversion rates. Here is what a variety of retailers have to say about their experience.

To learn more about the new and exclusive program or to sign-up for an upcoming webinar with HeadCount Corporation and Retail Council of Canada, visit:

About Retail Council of Canada (RCC)

Retail Council of Canada (RCC) is the Voice of Retail in Canada representing more than 45,000 store fronts of all retail formats, including department, specialty, discount, and independent stores, and online merchants in general merchandise, grocery and drugs.  Its membership represents 80% of all retail sales in Canada.  RCC is a strong advocate for retailing in Canada and works with all levels of government and other stakeholders to support employment growth and career opportunities in retail, to promote and sustain retail investments in communities from coast-to-coast, and to enhance consumer choice and industry competitiveness. RCC also provides its members with a full range of services and programs including education and training, benchmarking and best practices, networking, advocacy, and industry information.

About HeadCount Corporation

Mark Ryski is author of Conversion: The Last Great Retail Metric and When Retail Customers Count and is CEO & Founder of HeadCount Corporation. HeadCount is the leading authority on retail traffic and customer conversion analysis, providing tangible, actionable insights for use by managers across an organization, from executives to store managers.  ( or follow HeadCount Corporation on LinkedIn).

SOURCE: Retail Council of Canada

For further information: Sam Shecter, Retail Council of Canada,, 416.467.3759; Marlene McNaughton, HeadCount Corporation,, 877.463.7004 Ext 226


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