New Mercedes-Benz Thornhill flagship retail facility now open

TORONTO, June 22, 2015 /CNW/ - Mercedes-Benz Canada is pleased to announce the completion of Mercedes-Benz Thornhill, its brand new flagship retail facility. This week marks the beginning of a new chapter for the corporately-owned dealership, which is located in the upper northwest quadrant of the Greater Toronto Area at 228 Steeles West in Thornhill, Ontario.

When Mercedes-Benz Thornhill opened in 1988, the dealership became a pioneer in its own right, proudly serving and keeping pace with the active community that surrounds it. Over the years, the dealership experienced sustained growth and in 1996, an expansion of the store became necessary. Again in 2013, due to an exponential proliferation of new products and a rapidly expanding local community, Mercedes-Benz Thornhill finally outgrew its existing infrastructure and a massive from the ground-up rebuilding project began in November, starting with the demolition of the original building on the 3.2 acre property. Over the course of the year, the elaborate construction process went through many phases, which has now culminated into a more than 130,000 square foot state-of-the-art facility that is sure to set a new benchmark in automotive retail excellence.

Following the Mercedes-Benz proprietary Auto Haus design concept, widespread use of glass was employed to maintain transparency and create a bright, open customer-friendly environment. With over 40 showroom vehicles on display, the store-wide customer access has been optimally implemented to facilitate easy access and egress as well as promote a thoroughly comfortable and enjoyable purchase and servicing experience. Other highlights of the spacious facility include 32 service bays, 6 detailing bays, a 6-vehicle service drive-through as well as dedicated AMG Performance and smart Centres. The new dealership also houses a 36,000 square foot Pre-Owned vehicle showroom and a conscious effort was made to significantly increase outdoor parking.

The overall design of the building was conceived to maximize sustainability and efficiency, and to also reduce CFC's and the space used for the HVAC equipment.

"We have been privileged to be an integral part of this strong and vibrant community for almost 27 years," said Philipp von Witzendorff, VP & Head of Toronto Retail Operations. "The mantra of our brand is 'The Best or Nothing', and it is our consummate objective to live by these words in every single aspect of the day-to-day operations of this dealership. We initiated this massive undertaking because our customers deserve the best products and service possible and this goes hand-in-hand with an excellent overall dealership experience. We are very proud of this new flagship location but we are even more excited about the opportunity to provide an entirely revamped level of service to our customers in Thornhill and its surrounding areas."

He added, "We thank our dedicated employees, the community, and most importantly our valued customers for their undivided loyalty and patience during the challenging construction phase. As we endeavour to bring the various operations to a highly functional level in a very short period, we are convinced that you will collectively agree it was worth the wait. We very much look forward to serving our existing customers as well as welcoming the community members whom we'd be delighted to count amongst our future customers."

About Mercedes-Benz Canada
Mercedes-Benz Canada is responsible for the sales, marketing and service of the Mercedes-Benz and AMG passenger vehicles, Mercedes-Benz Vans and smart. Headquartered in Toronto, Ontario, Mercedes-Benz Canada Inc. employs approximately 1,500 people in 23 locations across Canada. Through a nationwide network of 13 Mercedes-Benz owned retail operations and 44 authorized dealerships, Mercedes-Benz Canada sold 40,555 vehicles in 2014. This represents the best year ever for the company and has positioned Mercedes-Benz as the top luxury manufacturer in Canada.

SOURCE Mercedes-Benz Canada Inc.

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For further information:

JoAnne Caza  416-847-7550, [email protected]
Nathalie Gravel  416-847-7509, [email protected]

Further information from Mercedes-Benz is available on the internet at: www.media.mercedes-benz.ca