Big data for marketing and customer intelligence
TORONTO, June 25, 2013 /CNW/ - Angoss Software Corporation today announced a new video series for marketing and customer intelligence professionals interested in unlocking the value of their customer data. The free 8-part series explores each stage of the customer lifecycle to better understand your prospects and customers, and to gain insights with customer analytics to attract new customers, improve customer retention and enhance marketing campaign performance.
Participants in the video series titled, Customer Analytics Roadmap, will better understand approaches to optimize customer decisions and design customer-focused programs that improve customer acquisition, retention, upsell/cross sell and customer lifetime value.
Businesses are now able to collect more data about their customers than ever before, and are planning to increase their marketing analytics capabilities in these areas:
- Customer Segmentation: Understand the market landscape and customer characteristics, and how they can be grouped into segments.
- Customer Acquisition: Find segments of your customer population that have a high concentration of potential customers.
- Upsell/Cross Sell: Provide existing customers with more valued products and services.
- Next Product Recommendation: Offer the right products to each of your customers that are most likely to be purchased.
- Customer Retention/Loyalty/Churn: Maintain and reward customer loyalty, and minimize customer churn.
- Product Segmentation: Align products to customer segments and optimize product bundles to increase market share.
- Voice of the Customer: Gain insight into what customers are saying and act in response to customer feedback.
- Customer Lifetime Value: Design customer management strategies rewarding valuable customers.
The free video series is of special interest to Chief Marketing Officers, Vice President Marketing, Vice President Customer Experience, customer intelligence professionals, marketing analysts, marketing managers and data analysts working with organizations who embrace data-driven decision making for competitive advantage.
Enroll now in the Customer Analytics Roadmap video series and start to explore any or all of the modules of interest at your convenience. Further information and registration is available at http://www.angoss.com/landing-pages/customer-analytics-videos/series-registration.
About Angoss Software Corporation
Angoss is a global leader in delivering predictive analytics to businesses looking to improve performance across sales, marketing and risk. With a suite of desktop, client-server and big data analytics software products and Cloud solutions, Angoss delivers powerful approaches to turn information into actionable business decisions and competitive advantage. Angoss software products and solutions are user-friendly and agile, making predictive analytics accessible and easy to use. Many of the world's leading financial services, insurance, retail, telecommunications and information communication and technology organizations use Angoss predictive analytics software products and solutions to grow revenue, increase sales productivity and improve marketing effectiveness while reducing risk and cost. Headquartered in Toronto, Canada, Angoss has offices in the United States and United Kingdom. For more information, visit www.angoss.com.
SOURCE: ANGOSS Software Corporation
For further information:
Vice President, Marketing