Big data for marketing and customer intelligence
TORONTO, June 25, 2013 /CNW/ - Angoss Software Corporation today
announced a new video series for marketing and customer intelligence
professionals interested in unlocking the value of their customer data.
The free 8-part series explores each stage of the customer lifecycle to
better understand your prospects and customers, and to gain insights
with customer analytics to attract new customers, improve customer
retention and enhance marketing campaign performance.
Participants in the video series titled, Customer Analytics Roadmap, will better understand approaches to optimize customer decisions and
design customer-focused programs that improve customer acquisition,
retention, upsell/cross sell and customer lifetime value.
Businesses are now able to collect more data about their customers than
ever before, and are planning to increase their marketing analytics
capabilities in these areas:
The free video series is of special interest to Chief Marketing Officers, Vice President
Marketing, Vice President Customer Experience, customer intelligence
professionals, marketing analysts, marketing managers and data analysts
working with organizations who embrace data-driven decision making for
Enroll now in the Customer Analytics Roadmap video series and start to explore any
or all of the modules of interest at your convenience. Further
information and registration is available at http://www.angoss.com/landing-pages/customer-analytics-videos/series-registration.
About Angoss Software Corporation
Angoss is a global leader in delivering predictive analytics to
businesses looking to improve performance across sales, marketing and
risk. With a suite of desktop, client-server and big data analytics
software products and Cloud solutions, Angoss delivers powerful
approaches to turn information into actionable business decisions and
competitive advantage. Angoss software products and solutions are
user-friendly and agile, making predictive analytics accessible and
easy to use. Many of the world's leading financial services, insurance,
retail, telecommunications and information communication and technology
organizations use Angoss predictive analytics software products and
solutions to grow revenue, increase sales productivity and improve
marketing effectiveness while reducing risk and cost. Headquartered in
Toronto, Canada, Angoss has offices in the United States and United
Kingdom. For more information, visit www.angoss.com.
SOURCE: ANGOSS Software Corporation
For further information:
Vice President, Marketing