Rakuten.ca poll reveals Canadians are prioritizing travel in 2020
TORONTO, Feb. 3, 2020 /CNW/ - Travel is top of mind for Canadians this year! A recent survey by Rakuten.ca revealed that 57% of Canadians would rather take more vacation time than an equivalent pay increase. In fact, 26% of Canadians plan to take four weeks or more of vacation time in 2020.
"Not only are Canadians prioritizing time off over salary increases," says Claire Sweeney, VP of Marketing and shopping expert at Rakuten.ca, "57% don't consider it a vacation unless they travel somewhere."
How Canadians Are Saving
Saving for travel is a priority. 78% of Canadians save up for travel, in fact over half (51%) of Canadians budget for travel in lieu of other personal expenses. This is particularly true for Canadians under 35 with a whopping 84% stating they ensure to save for travel.
Planning your Next Trip
With the focus on budgeting for travel, it's no wonder two-thirds of Canadians start planning their trip two or more months in advance. Most Canadians (66%), book their vacations online with over half (52%) using Expedia.ca to book their trips.
How Canadians Vacation
Road trips top the list for leisure escapes this year (35%) followed by beach vacations (32%) and all-inclusive resorts (24%). More than a third (34%) of Canadians under 35 are leaning towards an adventure vacation – a complete 180 from beach lounging and buffets. Canadians in British Columbia were the most likely to staycation (24%) while those in Alberta were the least likely (11%).
Most Canadians are likely to travel with others. 56% list their significant other as their travel partner compared to the 22% who prefer a solo adventure.
Travel Perk: Cash Back and Points
Canadians are savvy shoppers when booking trips. 53% expect to get Cash Back on their travel purchases while 49% expect points and miles. Rakuten.ca has partnered with over 100 travel retailers from airlines to hotels, and vacation booking sites to offer members Cash Back and discounts on all their travel needs.
About the survey The Rakuten Canada survey was conducted online by Ignite Lab, a Toronto-based survey consultancy specializing in retail, travel and technology segments, in January 2020 with a nationally representative sample of 1,000 Canadians. A sample of this size is accurate to within +/-3 percentage points, 19 times out of 20.
About Rakuten.ca. Rakuten.ca is a leading e-commerce company that provides free membership for deals, rewards and Cash Back to its over 5 million Canadian members – and counting. Since launching in 2012, Rakuten.ca has helped Canadians earn over $70 million in Cash Back at over 750 of their favourite top-name retailers. Rakuten.ca headquarters are located in North York, Ontario, and is proudly built by Canadians, for Canadians. For more information, visit Rakuten.ca.
For further information: PR & Brand Specialist, Graziella Mitri, [email protected], 647-505-4720