MONTREAL, Oct. 13 /CNW Telbec/ - The Montréal Fashion Bureau today launched the Fashion Map, in the presence of Catherine Sévigny, member of the Montréal Executive Committee responsible for culture. This semi-interactive tool, which is unique in Canada, offers the public a directory of locations where Montréal fashion designs are sold.
The Fashion Map, which is available on the Web at www.montrealfashionmap.com, is a user-friendly, growing reference tool which enables users to locate fashion designers geographically in Montréal. Using visual reference marks, the map shows the designer's name, boutique sign, façade or facility, as well as general information on the designer.
"The Fashion Map shows the importance of fashion in Montréal. Today's launching is an excellent opportunity to highlight and celebrate the talent of local designers. Thanks to key players involved in the field of fashion, the Fashion Map will soon reflect the diversity of the fashion offer in Montréal," said Catherine Sévigny.
"The Montréal fashion industry is a powerful economic lever, representing alone more than $1 billion, or 70% of Québec's garment industry gross domestic product. It is a dynamic industry, brimming with ideas, new projects and ambition that we must promote and recognize even more both locally and internationally," said Luis Miranda, member of the Montréal Executive Committee responsible for economic development and citizen services.
The Fashion Map is part of the Montréal Free Style fashion strategy, which was launched last March. This strategy, which led to the creation of the Montréal Fashion Bureau and received $2.4-million in financial support over three years from the government of Québec, wishes to promote Montréal as a fashion design centre by highlighting local talent, creative potential and ability to innovate.
SOURCE Ville de Montréal - Cabinet du maire et du comité exécutif
For further information: For further information: Sophie Merven, Relations aux médias, (514) 395-0375, poste 239, Cellulaire: (514) 266-7963; Source: Bernard Larin, Cabinet du maire et du comité exécutif, (514) 872-9998