Mistplay Announces Acquisition of Mobivity's Connected Rewards™ Platform to Expand Loyalty Gamification for Brands

MONTREAL, Jan. 20, 2026 /CNW/ - Mistplay, a leading play-and-earn rewards and loyalty program for mobile gamers, has entered into a definitive agreement to acquire the Connected Rewards^™ platform and related assets from Mobivity Holdings Corp. (OTCQB: MFON), a platform that drives customer engagement for brands through gaming and rewards. The transaction is expected to close in early Q1 2026, subject to customary closing conditions. Once completed, the acquisition will expand Mistplay's LoyaltyPlay business, creating new opportunities for app publishers to deliver loyalty experiences via mobile gaming that span both digital and real-world engagement.

LoyaltyPlay, Mistplay's gaming reward hub, allows users to earn in-app rewards through gameplay and the completion of in-app activities, creating engagement loops that increase retention, lifetime value, and monetization within the publisher's app. Connected Rewards^™ complements this by enabling consumers to earn real-world brand offers and rewards through gameplay, extending participation from mobile games into real-world purchasing moments and brand loyalty systems. Together, the platforms provide a unified omnichannel toolkit that creates new opportunities for game publishers to reach incremental audiences. For brands, LoyaltyPlay drives deep digital engagement, while Connected Rewards links gameplay to measurable, real-world incentives that help drive repeat behavior, traffic, and spend.

"Loyalty isn't just about points or transactions – it's about creating experiences that genuinely resonate with users wherever they interact," said Tricia Han, CEO of Mistplay. "By bringing Connected Rewards into Mistplay's B2B product suite, we're bringing brands more options to engage users in meaningful and personal ways, in all the channels that brands touch their customers: in-app, in the real world, and everywhere in between. This acquisition opens new opportunities to reimagine how brands build loyalty and build authentic relationships with their audiences via mobile gaming."

"Mobivity's Connected Rewards has always focused on using digital engagement to drive real-world action" said Kim Carlson, CRO of Mobivity. "Integrating the Connected Rewards technology into Mistplay's global game discovery and rewards platform allows us to drastically enhance the way brands interact with their customers. The combined solution opens the door to new ways to engage users earlier, more often, and across more moments and personal interactions – all while staying true to brand identity and customer flow."

Looking ahead, Mistplay sees opportunities to extend these solutions into additional industries, including fintech and e-commerce, where rewards and meaningful engagement are becoming central to driving customer value.

About Mistplay
Mistplay is a pioneer of play-and-earn, providing rewarded advertising and monetization solutions to mobile game and app publishers worldwide. Leveraging its Helios AI engine and play-and-earn model, Mistplay drives sustainable growth and engagement. Founded in 2015, backed by Growth Curve Capital since 2021, and headquartered in Montreal, Mistplay partners with publishers to unlock scalable rewarded engagement. For more information, visit business.mistplay.com.

About Mobivity
Mobivity's cloud-based Connected Rewards^™ technology drives customer engagement for brick-and-mortar brands by connecting the offers of world-class retail, restaurant, and convenience brands to consumers' gameplay in popular mobile games. Through partnerships with leading game publishers, developers, and ad networks, Mobivity connects the massive universe of mobile game players to its broad network of market-leading brands. Everybody wins as game developers attract more players to their games, brands experience more traffic from players redeeming their brand offers in-store and online, and consumers get valuable, real-world rewards from brands they love, all while playing games. For more information about Mobivity, visit mobivity.com.

Mistplay was advised on the transaction by a cross-border legal team led by Reed Smith LLP as transaction and U.S. counsel, alongside Fasken Martineau DuMoulin LLP as Canadian corporate counsel.

FORWARD-LOOKING STATEMENTS:

This communication contains "forward-looking statements" within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. All statements, other than statements of historical fact, included in this communication that address activities, events or developments that Mobivity expects, believes or anticipates will or may occur in the future are forward-looking statements. Words such as "estimate," "project," "predict," "believe," "expect," "anticipate," "potential," "opportunity," "create," "intend," "could," "would," "may," "plan," "will," "guidance," "look," "goal," "target," "future," "build," "focus," "continue," "strive," "allow" or the negative of such terms or other variations thereof and words and terms of similar substance used in connection with any discussion of future plans, actions, or events identify forward-looking statements. However, the absence of these words does not mean that the statements are not forward-looking. These forward-looking statements include, but are not limited to, statements regarding the proposed transaction, the expected closing of the proposed transaction and the timing thereof, and descriptions of Mobivity and its operations after giving effect to the transaction. There are a number of risks and uncertainties that could cause actual results to differ materially from the forward-looking statements included in this communication. All such factors are difficult to predict and are beyond Mobivity's control, including those detailed in Mobivity's Annual Reports on Form 10-K, Quarterly Reports on Form 10-Q and Current Reports on Form 8-K that are available on Mobivity's website at ir.mobivity.com and on the website of the Securities and Exchange Commission at www.sec.gov. All forward-looking statements are based on assumptions that Mobivity believes to be reasonable but that may not prove to be accurate. Any forward-looking statement speaks only as of the date on which such statement is made, and Mobivity does not undertake any obligation to correct or update any forward-looking statement, whether as a result of new information, future events or otherwise, except as required by applicable law. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date hereof.

SOURCE Mistplay

Olivier Wiesel, Chief Strategy Officer, [email protected]