MEDIA ALERT: National Baby Day Interview Opportunity

Tatiana gets in a little face time from work with her husband and their 17-month old baby. Photo cred: Lynsey Addario. (CNW Group/Dove Canada)

Jonelle, part-time university student and single mom, soothing her 11-week old colicky baby. Photo cred: Lynsey Addario. (CNW Group/Dove Canada)

Grace, mom of three and recently back to work, conquers the morning routine. Photo cred: Ami Vitale. (CNW Group/Dove Canada)

Are Moms Facing Too Much Pressure To Be Perfect?

Online photography exhibit by Baby Dove shows there are no perfect moms, just real ones.

TORONTO, May 2, 2017 /CNW/ - 99 per cent of Canadian moms feel pressure to be a perfect parent, and 81 per cent wonder if what they are doing as a mother is good enough.

To call attention to the issue and to encourage new parents to trust their way, Baby Dove has launched a national campaign that features a series of raw and unfiltered photos depicting the beautifully real moments of first-time parents with their babies.

Captured by some of the world's top renowned photographers, Ami Vitale and Lynsey Addario and Vancouver-based photographer Eran Sudds, document over the course of 48-hours the joys and challenges Canadian moms face.

To weigh in on this issue, Toronto-based pediatrician, Dr. Dina Kulik, is available for interview to discuss the results from a new study on motherhood and to offer tips to alleviate the stress of being a new parent.  

WHAT:	Online photo gallery featuring raw and unfiltered images of Canadian moms with their babies
WHEN:	Tuesday, May 2 – National Baby Day* *Two weeks in advance of Mother's Day for story consideration
WHERE:	Dove.ca/BeautifullyRealMoms
WHO:	Ami Vitale, National Geographic photographer
	Dr. Dina Kulik, Pediatrician

Canadians are encouraged to join and follow the conversation on social using #BeautifullyRealMoms.

Baby Dove is a new collection of pediatrician-tested products specially designed for delicate baby skin. To view the full collection, visit Dove.ca/BabyDove.  

SOURCE Dove Canada

For interviews with Ami Vitale and Dr. Dina Kulik, contact: Nicole Legate, Harbinger, 416.960.5100 x280, [email protected]