TORONTO, July 26, 2013 /CNW/ -
|What:||CAA South Central Ontario, the Ministry of Transportation, the Ontario Provincial Police, Toronto Police Service and members of the Traffic Safety Coalition will launch, for the second year in a row, a four-week long distracted driving initiative called "Missing". The aim of the campaign is to raise awareness regarding high-risk behaviours behind the wheel and encourage safe driving habits in hopes of reducing collisions and fatalities on our roads.|
|When:||Tuesday July 30, 2013|
| 10:00 A.M.: News conference
Missing: Distracted driving campaign official launch.
| 10:30 A.M.: Photo Op
Distracted driving obstacle course.
|The media, accompanied by Toronto Police Service driving instructors, will get behind the wheel and drive the distracted driving obstacle course.|
|Where:|| 207 New Toronto Street - Parking lot (next to Canpar)
South of the Gardiner Expressway, between Kipling and Islington Avenues
|Who:|| Teresa Di Felice, Director Government & Community Relations, CAA SCO
Mike Colle, MPP & Parliamentary Assistant to the Minister of Transportation
Don Bell, Chief Superintendent, Highway Safety Division, OPP
Robb Knapper, Acting Inspector, Toronto Police Service Traffic Services
SOURCE: CAA South Central Ontario
For further information:
Media contact: Silvana Aceto, Media and PR Consultant, CAA SCO, firstname.lastname@example.org, Office: (905) 771-3194, Cell: (416) 209-4930 or Jeff LeMoine, Communications Consultant, email@example.com, Office: (905) 771-4709, Cell: (416) 254-0641.