Media Advisory - Toyota to announce world debut of new dedicated hybrid
concept during the 2010 North American International Auto Show in Detroit

TORONTO , Jan. 7 /CNW/ -

    
    WHAT:     Being a car company that matters to Canadians means going
              beyond a brand and beyond a model; a new generation of
              Canadians is looking for an auto industry that is relevant to
              them, while current drivers want to know that there is a car
              company that adapts and predicts their changing needs and
              desires. Toyota intends to prove to Canadians that its
              reputation for quality, environmental leadership, proven
              award-winning lineup and manufacturing align with their values.

              With well over 2 million hybrid sales worldwide Toyota
              continues to be a leader in advanced hybrid technology that
              consumers love to drive. This year, a new Toyota dedicated
              hybrid concept will make its world debut at the 2010 North
              American International Auto Show, further demonstrating
              Toyota's commitment to advanced powertrains that are fuel
              efficient, environmentally-friendly and driver-friendly.

    WHO:      Available for interviews throughout the show.
              Stephen Beatty, Managing Director, Toyota Canada Inc.
              Sandy Di Felice, Director, Toyota Canada Inc.
              John-Paul Farag (Bilingual), Advanced Technology and
               Powertrain, Toyota Canada Inc.

    WHEN:     Monday January 11, 2010
              10:05 am EST

    WHERE:    North American International Auto Show
              COBO Hall
              Riverview Ballroom
    

For further information: In the office: Melanie Testani, Consultant, Public Relations, Toyota Canada Inc., [email protected], [phone]; Onsite in Detroit (January 11 - 12): Nicole Grant, Consultant, Public Relations, Toyota Canada Inc., [email protected], [phone]