TORONTO, Nov. 26 /CNW/ - Rain or shine, 200 Maple Leaf Sports & Entertainment (MLSE) employees will take to Toronto streets from 7:30 to 9 a.m. this Friday (November 27). Their goal: to sell 2,600 Raising the Roof toques to early-morning commuters, helping to "put a cap" on youth homelessness.
It is MLSE's largest ever single-day event to benefit a charitable cause. Employees will be stationed from York to Yonge and King to Front Streets, offering the public a warm toque in return for their donation of $10 or more. Proceeds from the MLSE toque sales will go directly to support solutions to youth homelessness here in Toronto.
"This is a terrific initiative that makes a difference for disadvantaged youth and supports our company value of being leaders in our community," said Tom Anselmi, executive vice-president and chief operating officer for Maple Leaf Sports & Entertainment. "We're asking Torontonians to buy a cap from one of MLSE's 200 employees this Friday and support this worthwhile cause."
Over the course of a year, 65,000 youth across Canada are without a place to call home.
WHAT: Toque sale Street Blitz to support Raising the Roof and long-
term solutions to youth homelessness
PHOTO OP: MLSE employees selling toques, with their team mascots the
Leafs' Carlton the Bear, The Raptor mascot, and Marlies' Duke
WHO: Maple Leaf Sports & Entertainment (MLSE) is one of the premier
sports and entertainment companies in North America and the
owner and operator of the NHL's Toronto Maple Leafs, the NBA's
Toronto Raptors, the AHL's Toronto Marlies, Major League
Soccer's Toronto FC, Leafs TV, Raptors NBA TV, GolTV Canada and
Air Canada Centre.
WHEN: Friday, November 27, 2009, 7:30 - 9:30 a.m.
WHERE: On the streets of Toronto, between York an Yonge Streets and
King to Front Streets.
SOURCE Maple Leaf Sports & Entertainment Ltd.
For further information: For further information: or to arrange an interview contact: Maureen Deery, Director of National Campaigns, Raising the Roof, Cell: (416) 346-4910