Media Advisory - Cadillac Fairview Celebrates Grand Opening of the First-Ever WE Store Retail Destination at CF Toronto Eaton Centre

Long-time WE Movement supporter Bridgit Mendler to take part in Random Acts of WE - photo opportunity at 4:15 p.m.   

TORONTO, July 28, 2016 /CNW/ - Today, Cadillac Fairview (CF) proudly joins charitable partner WE to unveil the first full-time WE retail destination at CF Toronto Eaton Centre. The exclusive store opening is a result of a recently announced multi-year partnership between Cadillac Fairview and WE aimed at inspiring and empowering youth to take action and make a positive difference in communities across Canada. As an extension of its youth-focused philanthropy platform and as part of the company's newly announced partnership with WE, Cadillac Fairview is providing WE with retail space in-kind at one of Canada's busiest and most iconic shopping centres, marking the first time CF has donated long-term leasing to a charitable partner.

Doors to the WE Store will open at 10:00 a.m., with official grand opening celebrations beginning at 4:15 p.m. Bridgit Mendler, long-time WE Movement supporter, singer and actress will be on-site to celebrate the milestone event where 100 lucky fans will have a chance to meet the actress inside the new retail space from 5:00 to 6:00 p.m. Throughout the day, WE Volunteers will showcase the spirit of the WE Movement by surprising shoppers with Random Acts of WE throughout CF Toronto Eaton Centre spreading kindness to celebrate the store opening.

As the physical manifestation of the WE Movement, the WE Store offers ME to WE products that empower people to change the world with their everyday consumer choices. Every ME to WE purchase gives a life-changing gift to a child or family in WE Charity's partner communities, from school supplies to health care to alternative income opportunities. For the first time, customers will be able to shop for socially conscious goods, like Rafiki Bracelets and make an impact in person.

See below for further details:

What:     Cadillac Fairview and WE unveil first brick-and-mortar WE Store location at CF Toronto Eaton Centre


*available for photos/b-roll capture and some interviews

  • Bridget Mendler (WE Movement Supporter, Singer and Actress)
  • We youth ambassadors
  • CF spokesperson, Craig Flannagan, Vice President Consumer Marketing, Cadillac Fairview
  • WE store spokesperson, Roxanne Joyal, CEO, ME to WE

Where:  CF Toronto Eaton Centre – Level 3, Dundas and Yonge Street mall entrance

Toronto, ON M5B 2H1

Media Check-in at 4:00 p.m.: WE Store, CF Toronto Eaton Centre – Level 2, adjacent to the Dundas Station TTC subway entrance 

** must sign CF media waiver to collect press pass**

When:    Thursday, July 28, 2016

  • 9:00 a.m. – Line up begins for fans to obtain wristbands for meet and greet with Bridgit Mendler 
  • 10:00 a.m. –  Doors open
  • 4:15 p.m. to 4:45 p.m. – Photo Opp of Bridgit Mendler doing Random Act of WE
  • 5:00 p.m. to 6:00 p.m. – Bridgit Mendler meet and greet (for first 100 consumers)

Interviews, Visuals, Photo Opportunities:

  • Random Acts of WE featuring WE youth volunteers and Bridgit Mendler
  • Bridgit Mendler fan meet and greet
  • Visuals of the new WE Store

For information on additional events, store promotions, and exciting offers taking place at CF Toronto Eaton Centre, please visit

About Cadillac Fairview:

Cadillac Fairview is one of the largest owners, operators and developers of best-in- class office, retail and mixed-use properties in North America. The company also invests in retail, mixed-use and industrial real estate in Brazil, Colombia and Mexico.

Valued at more than $29 billion, Cadillac Fairview owns over 38 million square feet of leasable space at 72 properties in Canada, including landmark developments, such as Toronto-Dominion Centre, CF Toronto Eaton Centre, CF Pacific Centre and CF Chinook Centre.

Cadillac Fairview has been wholly owned by the Ontario Teachers' Pension Plan since 2000. Ontario Teachers' is a diversified global investor and administers the pensions of more than 300,000 active and retired school teachers.

About CF Toronto Eaton Centre:

Located in the heart of downtown, CF Toronto Eaton Centre is one of the most recognizable landmarks and country's best-known retail shopping destinations.  Located in downtown Toronto at 220 Yonge Street, just north of Richmond St, the mixed-use complex spans over three city blocks.

Already the city's premier urban destination, the redevelopment, consisting of both expansions and renovations has reinvented an already unique shopping experience.  With over $500 million in recent redevelopment activity, CF Toronto Eaton Centre has added 29 new retailers to its mix including Saks Fifth Avenue and Nordstrom set to open in Fall 2016.  For more information, download the CF Shop app or visit

About WE
WE is a movement that brings people together and gives them the tools to change the world. A unique family of organizations, WE is made up of two divisions: WE Charity and ME to WE social enterprise, which empower people to make a difference at home and globally. The celebration of that change happens at WE Day – inspiring stadium-sized life-changing events that take place around the world. Join the WE movement today at

SOURCE Cadillac Fairview Corporation Limited

Image with caption: "CF logo (CNW Group/Cadillac Fairview Corporation Limited)". Image available at:

For further information: Media Contacts: Christa Connell, North Strategic on behalf of Cadillac Fairview, 647-293- 3515 /; Sarah Evans, WE, 647-462-0654 /


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