Marvel and OREO Unite for a First-of-Its-Kind Collaboration: The MARVEL OREO Stuf of Legends Cookies
OREO launches Marvel-inspired cookie packs featuring Avengers, Spider-Man, X-Men, and Fantastic Four, debuting February 2. This epic release includes a new colour-changing crème innovation and record-breaking 32 cookie embossments.
TORONTO, Jan. 21, 2026 /CNW/ - For generations, OREO has created playful moments of connection, bringing the WORLD'S FAVOURITE COOKIE® to Canadians from coast to coast. Now, OREO is expanding to another dedicated fanbase as it launches the MARVEL OREO Stuf of Legends Cookies across Canada on February 2.
Rewriting the rule book on fandom engagement, OREO and Marvel designed this legendary collaboration with superfans in mind, blending a heroic storyline with the cookies themselves. Just as how Marvel fans treasure their comics and collectibles, MARVEL OREO Stuf of Legends Cookies feature three special-edition packs, illustrated by renowned Marvel Comics artist Todd Nauck.
Inside, fans will discover a record-breaking 32 unique cookie embossments* showcasing iconic characters from the Avengers, Spider-Man, X-Men and Fantastic Four. The MARVEL OREO Stuf of Legends Cookie Packs will also feature a first-of-its-kind innovation: a colour-changing crème adding an interactive, unexpected twist to every bite.
"OREO cookies and Marvel superheroes both have the unique ability to bring people together, spark joy, and create meaningful moments for fans," said Peter Verlinden, Director Cookies, Mondelēz Canada. "This collaboration unites two iconic brands to create an immersive experience where fans become active participants connecting with their favourite Marvel characters through OREO. By blending the classic OREO cookie with Marvel's legendary universe, we're delivering a memorable, pop culture moment for both brands."
All three MARVEL OREO Stuf of Legends cookie packs will be available across Canada, each playing a key role in an interactive Marvel-inspired storyline. Beginning February 2, fans can scan the QR code on MARVEL OREO Stuf of Legends Cookie Packs, visit Oreo-marvel.ca or follow OREO on Instagram @oreo_canada to join the adventure and discover hidden surprises. You won't want to miss what's next in this one-two punch of a collaboration!
About OREO Cookies
OREO® is the WORLD'S FAVOURITE COOKIE®, available in more than 100 countries around the globe. Over 60 billion OREO® cookies are sold globally each year, and an estimated 500 billion OREO® cookies have been sold since the first OREO® biscuit was developed in 1912. For more information, follow OREO on Instagram @oreo_canada.
About Mondelēz International
Mondelēz International, Inc. (Nasdaq: MDLZ) empowers people to snack right in over 150 countries around the world. With 2024 net revenues of approximately $36.4 billion, MDLZ is leading the future of snacking with iconic global and local brands such as OREO, Cadbury Dairy Milk, Ritz, Crispers, Halls and Sour Patch Kids candy. Mondelēz International is a proud member of the Standard and Poor's 500, Nasdaq 100 and Dow Jones Sustainability Index.
Visit www.mondelezinternational.com or follow the company on X at x.com/MDLZ.
SOURCE Mondelēz International
Media Contact: Camryn Chousky, Mondelez Canada, [email protected]
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