L'Oréal Canada Held its 7th Edition of Citizen Day

L'Oréal Canada employees engaged with local associations during a dedicated Volunteer Day


MONTREAL, June 17, 2016 /CNW Telbec/ - Last week, L'Oréal Canada employees participated in the 7th L'Oréal Citizen Day held in Montreal and Toronto, during which they dedicated one day to helping local community organizations.

For this year's edition, L'Oréal Canada partnered with several non for profit organizations, such as the Women's Centre of Montreal, which provides educational and vocational training to help women help themselves; Moisson Montréal, the largest food bank in Canada; Welcome Hall Mission, which actively works at reducing poverty in the city; and One Tree Planted, whose mission is to plant trees around the world.

A record turnout
More than 300 L'Oréal Canada employees took part in concrete actions such as collecting and sorting food and clothing, gardening, cleaning and beautifying green spaces throughout the day. At the Women's Centre of Montreal, for instance, the L'Oréal Canada Human Resources team organized workshops and one-on-one consultations on how to write résumés and prepare for interviews. In Toronto, employees spent a full day at the Etobicoke Humane Society, where they assisted the shelter volunteers with various tasks like socializing with the animals, cleaning their cages and making small renovations to their enclosures to better their living conditions. They also gathered a collection of donations such as food, toys and cleaning materials for the animals.

« The collective Citizen Day effort has been gathering momentum over the last 7 years with a growing participation rate. Companies have a mission to create social and societal value," said Frank Kollmar, President & CEO of L'Oréal Canada. "At L'Oréal, we are fully convinced that we have an important role to play as a corporate citizen."

The power of a collective commitment, with ever growing involvement
In 2015 more than 25,000 employees in 62 countries took part in charitable activities focusing on the five Citizen Day themes: Fighting against precarious situations, disability, environment, acting for employment and intergenerational sharing. The number of those taking part continues to climb, with participation up by 39% over the last three editions, and 420 organizations benefiting.

A day of exceptional actions for solidarity
Citizen Day involves all the L'Oréal subsidiaries around the world, and 2016 participation is set to be even higher than last year with 69 countries participating. The success of this initiative lies in its international dimension. Citizen Day was launched internationally in 2010 and is now one of the main initiatives of L'Oréal's CSR program "Sharing Beauty with All". It aims to embody L'Oréal's commitment to social responsibility during one day of collective voluntary action by its employees.

About L'Oréal Canada

L'Oréal Canada is a wholly-owned subsidiary of L'Oréal Group, the largest cosmetics company in the world. Headquartered in Montreal, L'Oréal Canada had sales of $1.054 billion in 2015 and employs more than 1,300 people. The company holds a portfolio of 35 brands, encompassing all aspects of beauty, and is present across all distribution networks: mass market, department stores, salons, pharmacies, drugstores, and branded retail.


SOURCE L'Oreal Canada Inc.

Image with caption: "L'Oréal Canada team on Citizen Day (CNW Group/L'Oreal Canada Inc.)". Image available at: https://photos.newswire.ca/images/download/20160617_C1716_PHOTO_EN_715869.jpg

For further information: Press contact, Virginie Hotte-Dupuis, Manager External Relations & Philanthropy, 514-287-4618, vhottedupuis@ca.loreal.com, @LOrealPress_Can

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