SAN FRANCISCO, April 14, 2015 /CNW/ - LookBookHQ, the leading engagement marketing platform focusing on personalized content, today released a major update to its integration with Marketo, Inc. (NASDAQ: MKTO), the leading provider of engagement marketing software and solutions. The supercharged integration allows Marketo customers to use the LookBook Content Canvas to design and deliver personalized content experiences – and makes LookBooks' real-time-based engagement data actionable within Marketo.
"The combination of LookBooks and Marketo lets us engage our audience with the right content when we've got their attention," said Tracy Staniland, vice president of Marketing, Asigra, a joint LookBooks and Marketo customer. "Adding LookBooks to our Marketo-powered demand generation and lead nurturing activities allows us to effectively capture, inform and guide engaged prospective buyers through a visually interactive experience tailored to their needs."
"Getting anyone's attention is hard, so when you've got it, you need to hold on to it," said Nick Edouard, LookBookHQ Co-founder and President. "If you're using Marketo for marketing automation, campaign management and personalization, then you're our kind of savvy digital marketer. LookBooks help customers take their marketing programs to the next level by improving the content experience and maximizing engagement."
Prospects want to engage with content – lots of it – before they buy. According to the 2015 Content Preferences Survey1 conducted by Demand Gen Report, when asked how vendors could improve the quality of their content, 53 percent strongly recommended that marketers package related content together.
"Marketers today are building long-term customer relationships that advance a conversation over time. To do this, they need innovative solutions that help them engage customers and prospects in a relevant and personalized way," said Lou Pelosi, senior director of LaunchPoint™ at Marketo. "We're excited to have LookBooks integrate more deeply with our platform to further empower marketers with a richer data set about their customers."
LookBooks enable marketers to take their prospects on a journey through multiple pieces of relevant content in the same session – guided by what they know about their audience and how they behave. The new Content Canvas lets marketers design a more rewarding, personalized content journey by delivering the right sequence of content to prospects while they've got their attention.
LookBooks for Marketo Integration
Taking advantage of recent developments in the Marketo API, the LookBooks - Marketo integration enables marketers to easily:
- Add LookBooks to Marketo emails and landing pages
- Sync leads captured from LookBook timed forms to the Marketo database
- Track and measure real-time-based engagement data
LookBooks' rich engagement data can now be fed directly into Marketo, empowering marketers to gain new insights into how prospects are engaging with their content. By making LookBooks' engagement data actionable within Marketo, LookBookHQ helps customers improve their Marketo lead scoring, segmentation and nurturing.
LookBookHQ's growing customer base includes leading mid-market and enterprise B2B and B2C brands such as ADP, Asigra, Cetera Financial, Citrix, DocuSign, Merrill Corp, National Instruments, Polycom, Quintiles and Thomson Reuters. LookBookHQ's customers realize tangible results including an increase in the volume and quality of net new leads and MQLs, reduced sales cycles and increased prospect and customer engagement with their content.
LookBookHQ is the world's leading engagement marketing platform that helps marketers do more with the clicks they generate. LookBooks turn attention into engagement by delivering personalized content experiences that can be tracked to tell you who is reading or watching what for how long. Smart marketers use LookBooks to ensure that their audience engages with the right pieces of owned and third-party content at the right time on their buying journey. They also rely on LookBooks' rich engagement data and integration with leading marketing automation platforms to identify who is engaged and what content is really working. The result is an improvement in the ROI on their content and an overall increase in marketing's contribution to revenue.
Go beyond the click with LookBookHQ: www.lookbookhq.com
Marketo (NASDAQ: MKTO) provides the leading marketing software and solutions designed to help marketers master the art and science of digital marketing. Through a unique combination of innovation and expertise, Marketo is focused solely on helping marketers keep pace in an ever-changing digital world. Spanning today's digital, social, mobile and offline channels, Marketo's Engagement Marketing Platform powers a set of breakthrough applications to help marketers tackle all aspects of digital marketing from the planning and orchestration of marketing activities to the delivery of personalized interactions that can be optimized in real-time. Marketo's applications are known for their ease-of-use, and are complemented by the Marketing Nation®, a thriving network of more than 400 third-party solutions through our LaunchPoint® ecosystem and over 50,000 marketers who share and learn from each other to grow their collective marketing expertise. The result for modern marketers is unprecedented agility and superior results. Headquartered in San Mateo, CA with offices in Europe, Australia and Japan, Marketo serves as a strategic marketing partner to more than 3,750 large enterprises and fast-growing small companies across a wide variety of industries. For more information, visit www.marketo.com.
1 Demand Gen Report 2015 Content Preferences Survey