MONTREAL, March 28, 2019 /CNW/ - The Leukemia & Lymphoma Society of Canada (LLSC) is proud to kick off its first-ever Man & Woman of the Year campaign. This unique fundraising opportunity taps into the spirit of innovation and entrepreneurship to help fund groundbreaking research and advance blood cancer cures.
In its inaugural year in Canada, candidates from Montreal, Quebec will form powerful fundraising teams and compete in honour of 3-year-old Adamo, who was diagnosed with Acute Lymphoblastic Leukemia in September of 2018. The individual who raises the most funds during the ten-week campaign will be recognized as the national Man & Woman of the Year.
"We are thrilled to have local leaders participate in this year's competition," says Alicia Talarico, President of the LLSC. "The candidates have all been touched by cancer in some way and they embody the idea that when a community comes together, anything is possible. Every voice, every action and every dollar is needed to help change the future for people affected by a blood cancer."
LLSC is the leading non-profit voluntary health organization dedicated to finding cures for blood cancers and ensuring that patients have access to life-saving treatments. Each year, more than 22,000 Canadians are diagnosed with a form of blood cancer. Through its fundraising programs, LLSC has invested more than $40 million in research to better understand the underlying causes of the disease, develop better therapies, and save more lives. The funds raised through Man & Woman of the Year campaign will be used for:
- Research to advance targeted therapies that are saving lives;
- Blood cancer services, information, and support for patients;
- Public education for healthcare professionals and the blood cancer community
"We are so grateful for the overwhelming support of our community," said Grace and Pino Bocchino, Adamo's parents. "To be surrounded by this much love and kindness makes us feel like we're not alone in this. This is an extraordinary initiative and will go a long way in supporting kids like Adamo."
There are many ways to support Man & Woman of the Year candidates, including by making a donation throughout the ten-week campaign. Visit the Man & Woman of the Year website at www.mwoy.ca to learn more.
About The Leukemia & Lymphoma Society of Canada
The Leukemia & Lymphoma Society of Canada is the single largest voluntary health agency dedicated to blood cancers in Canada. LLSC funds life-saving blood cancer research across the country, and provides free information and support services to patients and caregivers. Our mission is to cure leukemia, lymphoma, Hodgkin's disease and myeloma, and improve the quality of life of patients and their families. To find out more visit www.llscanada.org
For personalized disease, treatment or support information, patients can contact our local support staff at 1-833-222-4884. Follow us on Facebook, Twitter and Instagram.
SOURCE The Leukemia & Lymphoma Society of Canada
For further information: Sofia Guay, Regional Director, Quebec Region, 514-875-1000, Sofia.firstname.lastname@example.org