LG Makes Life Good in Brandon with the Ultimate Winter Festival

Brandon, Manitoba - Get Ready to Rock!

MISSISSAUGA, ON, Dec. 13 /CNW/ - LG Electronics Canada announced today that Brandon, Manitoba will be hosting the 2011 LG Rocks Your City Winter Festival. Residents of Brandon showed-off their hometown pride by voting to have their city host the LG Ultimate Winter Festival featuring Hedley. On January 22, 2011, LG will melt away Brandon's winter blues with a free concert from Hedley and the Plain White T's, pro snowboarders and other amazing entertainment.

"We are thrilled to make life good for residents of Brandon. People all over Canada voted to win the LG Rocks Your City contest for their city, but the residents of Brandon truly showed their passion and enthusiasm with their votes," said Colin Bettam, Vice-President of Marketing, LG Electronics Canada. "We look forward to rocking out in Manitoba at the LG Ultimate Winter Festival."

The LG Rocks Your City contest kicked off November 1, 2010 and ran for 6 weeks. The contest helped support the launch LG's new Optimus series of smartphones. Canadians across the country joined in the excitement by voting at www.LGRocksYourCity.com to bring the LG Ultimate Winter Festival to their city. Brandon, Manitoba had the highest percentage of votes at the end of the voting period, winning the opportunity to host the Festival.

The LG Winter Festival will feature performances by platinum selling, award winning rock group Hedley and the Grammy nominated Plain White T's.  The crowds in Brandon will also be treated to demonstrations by pro athletes in the LG Snowboard Rail Arena and tons of prizes from the LG street team.

The contest isn't over yet though! From now until December 31st, 2010, Canadians can still become LG VIPs by purchasing any LG phone from TELUS. VIPs are eligible for daily and weekly prizes and are entered for the chance to win the VIP grand prize which includes:

  • Round trip transportation to Brandon (flight, car, etc.) - departing Friday, January 21, 2011 and returning Sunday, January 23, 2011 - from the nearest major Canadian city to Brandon
  • Two nights accommodation in Brandon
  • VIP access at the LG Rocks Your City Winter Festival
  • The opportunity to participate in a meet-and-greet with Hedley
  • $500 spending money for the winner and his/her guest

LG recently released its LG Optimus series of smartphones.  This line is comprised of advanced mobile devices that have been uniquely designed to help consumers unlock and power their lives.

  • The Optimus 7 is a borderless entertainment smartphone that offers customers increased social connectivity and access to amazing content with Windows Phone 7.
  • The Optimus One with Google is a high performance smartphone that brings customers the latest range of Google features with Android, to provide the flexibility to instantly seek information.

About LG Electronics, Inc.

The LG brand was established in 1995. The company is a global leader in electronics, information and communications products, with more than 82,000 employees working in 77 countries around the world, and annual worldwide revenues of more than US $40 billion. LG Canada is comprised of five business units - Mobile Communications, Home Appliance, Home Entertainment, Business Solutions and Commercial Air Conditioning. The company has offices in Toronto and Vancouver. LG Canada is focused on delivering award-winning products known for blending style and technology. These innovative products include cell phones, flat screen TVs, laptop computers and home appliances. For more information please visit www.LG.com.

SOURCE LG Electronics Canada, Inc.

For further information: For further information:

Sheryl Davey, High Road Communications Tel: (416) 644-2274 Email: Sheryl.davey@highroad.com

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LG Electronics Canada, Inc.

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