LG G Flex coming to Canada

LG throws a curve at the Canadian smartphone market bringing the world's first curved smartphone exclusively to Rogers customers

TORONTO, Feb. 20, 2014 /CNW/ - LG Electronics (LG) today announced that the LG G Flex will be coming to Canada, exclusively through Rogers. Standing out from the crowd, the world's first smartphone designed to follow the curve of the human face, will be available this spring.

Measuring six inches diagonally, the G Flex features a Plastic OLED (P-OLED) display — the world's largest developed and manufactured specifically for a smartphone — creating an immersive, panoramic viewing experience. The G Flex utilizes the world's first curved battery and is the first phone to feature a self-healing coating on the back cover, allowing the phone to recover from minor day-to-day nicks and scratches. This innovative smartphone also features user-centric UX features such as QTheatre, Dual Window and Swing Lockscreen designed specifically for the curved screen.

"As the first curved smartphone on the Canadian market, the LG G Flex is cutting-edge from the inside out, offering Rogers customers a unique smartphone experience," said Ross Snow, vice-president Mobile Communications, LG Canada. "The G Flex further establishes LG as a premium brand with a product that is poised to reinvigorate excitement in the smartphone category for 2014."

The LG G Flex, with its Quad-Core Qualcomm Snapdragon processor, is enabled to run on both 2100 and 2600 MHz spectrum - reaching theoretical maximum download speeds up to 150 Mbps (typical speeds range from 12-40 Mbps) on Rogers LTE, Canada's fastest LTE network. This speed, coupled with the LG Flex's curved design, enables customers to have engaging video experiences with virtually no buffering or delays.

"Rogers customers always have access to the latest and greatest smartphones, and we look forward to bringing them a new device experience with the LG G Flex," said John Boynton, executive vice president and chief marketing officer, Rogers Communications. "The G Flex will reach its full potential on our LTE network, offering customers blazing fast speeds that keep them connected and entertained."

To be among the first to get their hands on the G Flex, existing and new Rogers customers can reserve the device online using the Rogers Reservation System. For more information, visit rogers.com/reserve.

When customers get the G Flex from Rogers they will have the option to enroll in Rogers Next™, an early upgrade program that gives them the freedom to get the hottest smartphones every year with no early upgrade or connection fees. Check redboard.rogers.com for more information.

Key Specifications:

• Chipset: 2.26 GHz Quad-Core Qualcomm Snapdragon* 800 (MSM 8974) / GPU: Adreno 330, 450MHz
• Display: 6-inch HD (1280 x 720), Curved P-OLED (Real RGB)
• Memory: 2GB LP DDR3 RAM / 32GB eMMc
• Camera: Rear 13.0MP / Front 2.1MP
• Battery: 3,500mAh (embedded)
• Operating System: Android Jelly Bean 4.2.2
• Size: 160.5 x 81.6 x 7.9 - 8.7mm
• Weight: 177g
• Network: LTE / HSPA+ / GSM
• Connectivity: BT 4.0 / WiFi (802.11 a/b/g/n/ac) / NFC
• Color: Titan Silver
• Other:  Hi-Fi 24bit, 192kHz Playback 

*Qualcomm and Snapdragon are trademarks of Qualcomm Incorporated, registered in the US and other countries. Other product and brand names may be trademarks or registered trademarks of their respective owners.

About LG Electronics Mobile Communications Company
The LG Electronics Mobile Communications Company is a global leader and innovator in mobile communications. With its breakthrough technologies and innovative designs, LG continues to establish a number of benchmarks in the smartphone market, while also helping create a better lifestyle for consumers by delivering a wholly enhanced smartphone experience. As a leader in 4G Long Term Evolution (LTE) technology, LG continues its commitment to developing ground-breaking LTE technologies and fulfilling consumer demands with differentiated LTE devices of the highest quality, all of which are based on the company's wealth of LTE patents and technical knowledge.

About LG Electronics Canada
The LG brand was established in 1995. The company is a global leader in electronics, information and communications products, with more than 117 operations around the world, and annual worldwide revenues of more than US $49 billion. LG Canada is comprised of five business units - Mobile Communications, Home Appliance, Home Entertainment, Business Solutions and Commercial Air Conditioning. The company has offices in Toronto and Vancouver. LG Canada is focused on delivering award-winning products known for blending style and technology. These innovative products include cell phones, flat screen TVs, laptop computers and home appliances. For more information please visit www.LG.com. 

Image with caption: "LG throws a curve at the Canadian smartphone market bringing the LG G Flex - the world's first curved smartphone - exclusively to Rogers customers. (CNW Group/LG Electronics Canada, Inc.)". Image available at: http://photos.newswire.ca/images/download/20140220_C5733_PHOTO_EN_36922.jpg

SOURCE: LG Electronics Canada, Inc.

For further information:

Media Contacts:

Court Elliott
Senior Manager, Brand Communications, LG Electronics Canada, Inc. 
P: 647-253-6300. ext 2903 | C: 647.828.0462 
[e-mail]

Anne Morello
Senior Consultant, LG-One Canada
P: 416-486-5904 | C: 416.316.4840
[e-mail]

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