Kia Canada's "That's My Forte" Contest Successfully Drives Consumer Awareness
of all-new Kia Forte Sedan with over 35 million impressions

MISSISSAUGA, ON, Sept. 15 /CNW/ - Within eight weeks of its launch, the "That's My Forte" Contest campaign achieved an overwhelming response of more than thirty five million impressions. Launched on Monday, May 25th , the campaign gave consumers the chance to win 1 of 2 new 2010 Kia Forte sedans through a dynamic and engaging Photo Contest hosted on Facebook. There were two ways to win a Forte sedan: The first was to have the most popular "Not my forte" uploaded image as voted by Facebook users, or the second was for Facebook users to vote for their favourite images and be entered into a random draw for the second Forte sedan. At the conclusion of the campaign there were 1,346 photo entries and more than 519,000 votes cast by Facebook users.

Natasha Sherwood-Hiltz of Wellington , Nova Scotia and David Hughes of Couteau Du Lac, Quebec were the winners of a brand new 2010 Kia Forte . Natasha's "Cutting my sister's hair, not my forte" picture received an impressive 4,346 votes and David's committed voting earned him enough ballots to win the draw. The "That's My Forte" Facebook Contest campaign stipulated that contestants were limited to one vote per photo per day. Facebook(R) is a registered trademark of Facebook Inc.

http://www.kia.ca/page/winner_forte

Kia Canada Inc. (http://www.kia.ca) - is a subsidiary of Kia Motors Corporation (KMC) in Korea. Founded in Canada in 1999, Kia Canada Inc. sells and services high quality class leading vehicles like the Soul and Forte through a network of 155 dealers nationwide. Kia Canada Inc. employs 134 people in its Mississauga, Ontario headquarters and four regional offices across Canada .

For further information: Kia Canada Inc. Media Contact: Shelley Tavener, Public Relations Manager, Tel: [phone], E-mail: [email protected]