The new division responds to the marketing and communication needs of medical, government, healthcare and patient group clients and will be focused on finding long-term solutions for social sustainability and meeting the needs of more patients across Canada.
VANCOUVER, June 2, 2016 /CNW/ - Karran Finlay Marketing Inc. (KFM) has expanded to launch MedComm, a new medical communications division. This new division responds to the marketing and communications needs of medical, government, healthcare and patient group clients and will be focused on finding long-term solutions for social sustainability and meeting the needs of more patients across Canada.
"We are continually in need of communications support for our patient focused projects," says Kathy Barnard, Founder of the nonprofit Save Your Skin Foundation. "With Canada's aging and growing population, healthcare is becoming increasingly complex. Karran Finlay Marketing and MedComm have greatly helped us improve patient and healthcare communication vehicles."
"Our philosophy is that patients come first, and we find patient-led groups are key to ensuring those in need receive timely access to the best treatments available," says Karran Finlay, President of MedComm and KFM Inc. "However, there is much room for improvement in how nonprofits generate the resources they need to operate and help patients. This is one gap MedComm aims to address." MedComm is devoted to implementing modern strategies including government relations, corporate partnerships, advocacy, discovery research, workshops and symposiums, to achieve greater success for nonprofits.
MedComm's 20-year marketing and communications expertise coupled with its vast network of medical professionals, healthcare workers and patient groups, enables solutions-focused projects to be developed with resulting patient-focused programs rolled out. Current project examples include: a roundtable discussion with oncologists and patients to determine unmet needs amongst cancer patients in Canada; a gap analysis and improvement plan for mental health awareness amongst cancer patients; and an unmet needs analysis and improvement plan for ADHD awareness in public schools, focusing on the differences between indications for girls with ADHD and boys with ADHD.
MedComm has assembled an Advisory Panel composed of accomplished experts that provide objective, innovative advice and informed guidance to MedComm so that we can offer the most up to date assistance to meet the needs of our clients. The 2016 Advisory Panel is made up of the following seven individuals: Honourable A. Anne McLellan, P.C., O.C.; Alex Cameron, Partner, Fasken Martineau; Dr. Hannah Piper, MD, FRCSC, FACS; Shauna Finlay, Associate, Reynolds Mirth Richards & Farmer LLP; Dr. Alisa Singer, Clinical Psychologist; Scott Ellerbeck, Western Pinnacle Pharmaceutical Consulting; and Christian Mosley, Director of Client Success, Chimp Technology Inc.
We are a full service, bilingual team of professionals that excel in building beneficial relationships between healthcare, government, nonprofits and private and public groups. We facilitate collaboration between key stakeholders in order to create a healthier, happier and more socially sustainable Canada. We pride ourselves on our personalized approach and exceptional customer care. We are based in Vancouver, B.C. with a network of partners spanning across Canada and the U.S. For more information, visit www.medcomm.ca
SOURCE Karran Finlay Marketing Inc.
Image with caption: "MedComm (CNW Group/Karran Finlay Marketing Inc.)". Image available at: http://photos.newswire.ca/images/download/20160602_C6949_PHOTO_EN_704465.jpg
For further information: For Inquiries, Please Contact: Amy Jones, 604-734-4223, [email protected], www.medcomm.ca