JAMESON IRISH WHISKEY AND DICKIES UNITE FOR NEW LIMITED-EDITION COLLECTION TITLED 'CRAFTED TOGETHER'
The two brands beloved globally for their craftsmanship legacy release a range of apparel and accessories for purchase
TORONTO, June 14, 2023 /CNW/ - Today, Jameson, the world's #1 Irish Whiskey1, alongside iconic workwear brand Dickies, announce the launch of 'Crafted Together' – a new workwear-inspired collaboration featuring apparel and accessories, available for purchase now across Canada. With 'Crafted Together,' Jameson and Dickies join forces to connect their communities of modern-day creators across the globe, coming together over a Jameson.
The Crafted Together collection is available in 26 markets globally including Canada, the U.S., U.K. and Asia. With shared values and matching uniforms, Jameson and Dickies are connecting kindred spirits with a collaboration that embraces a shared appreciation of community and raises a toast to the modern craftspeople of today.
The multi-piece capsule collection includes signature pieces such as the iconic Dickies Eisenhower Jacket, as well as overalls, beanies, caps and more. A new bespoke graphic, which pays homage to the original Jameson 'Barrelman' icon linked to the brand since the 1700s, can be found on select tees and hoodies. Products range from a suggested retail price of $20 to $80 CAD.
"Jameson Irish Whiskey was founded in 1780 when workwear was the uniform of the working community, often seen in the local pub after a hard day's work," says Brendan Buckley, Global Marketing Director for Jameson. "Meanwhile, Dickies began its life in 1922 as a quality and respected workwear brand. Craft and kinship underpin both brands and we are delighted to bring that shared ethos to life through the Jameson x Dickies Crafted Together collection."
Content for the new campaign was shot at the Midleton Distillery, Cork, Ireland by Dublin-born, Brooklyn-based photographer, Rich Gilligan, known for his photographic documentary approach to portraiture and fashion. The resulting creative presents a modern-day aesthetic of industrial workwear and the blending of Jameson's and Dickies' communities.
"Quality craftsmanship is a longstanding pillar of our Dickies business, and deeply rooted in our workmanship community," says Sarah Crockett, Dickies Chief Marketing Officer. "Dickies and Jameson teaming up feels like a natural partnership due to both brand identities and our shared DNA. We're thrilled to collaborate with Jameson to commemorate our brand stories and, most importantly, celebrate our loyal customers."
Brand fans can purchase items from the collection online at www.dickies.ca/en/jameson/ and find bottles of Jameson Whiskey featuring the limited-edition label on shelves where alcohol is sold.
Video and stills of the collection are available to download HERE.
Jameson Irish Whiskey's story began in 1780 by founder John Jameson, who established a whiskey distillery in Dublin under the family motto, 'Sine Metu' ('Without Fear'). Jameson personally selected barley and casks and distilled his whiskey three times to create a smooth spirit that has become the world's #1 selling Irish whiskey today.
Visit www.jamesonwhiskey.com/en-ca/jamesonxdickies/ or follow @JamesonWhiskey on Facebook, Instagram, and Twitter to learn more.
Corby Spirit and Wine Limited is a leading Canadian marketer and distributor of spirits and imported wines. Corby's portfolio of owned brands includes some of the most renowned brands in Canada, including J.P. Wiser's®, Lot No. 40®, Pike Creek®, and Gooderham & Worts® Canadian whiskies as well as Lamb's® rum, Polar Ice® vodka, McGuinness® liqueurs, and Ungava® gin. Through its affiliation with Pernod Ricard S.A., a global leader in the spirits and wine industry, Corby also represents leading international brands such as ABSOLUT® vodka, Chivas Regal®, Aberlour® and The Glenlivet® Scotch whiskies, Jameson® Irish whiskey, Beefeater® gin, Malibu® rum, Kahlúa® liqueur, Mumm® champagne, and Jacob's Creek®, Stoneleigh®, Campo Viejo®, and Kenwood® wines. In 2018, Corby was named one of the 50 Best Workplaces in Canada by The Great Place to Work® Institute Canada for the seventh consecutive year. Corby is a publicly traded company based in Toronto, Ontario, and listed on the Toronto Stock Exchange under the trading symbols CSW.A and CSW.B. For further information, please visit our website or follow us on LinkedIn, Twitter (@CorbySW) and Instagram (@CorbySW).
Founded in 1922 in Fort Worth, Texas, Dickies has stood alongside generations of proud workers, equipping them with the tough, durable workwear that has enabled them to make and shape our world. A brand of VF Corporation, Dickies has grown to represent a global community of people who have taken inspiration from the traditional world of work and made it their own. For nearly 100 years and available in over 100 countries, what began as a humble workwear company has grown into a worldwide force, weaving together cultural movements with a rigorous commitment to straightforward style and long-lasting ingenuity. For more information, please visit dickies.com.
For more information about the Dickies brand, please follow @dickies and @dickiesskate on Instagram.
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1 Source: Nielsen L52W TOTAL US - XAOC + LIQ PLUS LATEST - VS 52 WKS YA - W/E 05/20/23. |
SOURCE Corby Spirit and Wine Limited
Media Contacts: Brittany Tam ([email protected]); Jennifer D' Alimonte ([email protected])
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