In Wake of Climate Summit, Consumers Ask What They Can Do? Answer: Go For Wool

TORONTO, Nov. 10, 2021 /CNW/ - While the COP26 climate summit is coming to a close, the issues of cutting carbon emissions, addressing climate change, and embracing greener, more sustainable materials will continue to be of critical importance and interest. Now more than ever, sustainability will be top of mind for consumers as they evaluate the products they bring into their homes and assess their carbon footprint. Luckily for the environmentally conscious, there's an easy, comfortable way to contribute to a greener planet: choosing more wool.

Chassagne Farm, Puslinch, ON (CNW Group/Campaign for Wool Canada)

"Wool is the most sustainable of all of the natural fibres, by choosing wool you are not only choosing a wonderful multi-property garment or piece of furnishing but something that is good for the planet," said Matthew J. Rowe, CEO of Canada's Campaign for Wool.

Many people don't appreciate that wool has a number of qualities that make it perfect for a sustainable economy. Wool is a unique fibre that is environmentally friendly on a number of levels: 

• Renewable and sustainable: wool is an all-natural fibre that is harvested annually during the shearing season at no harm or inconvenience to the sheep.
• Wool is easy to recycle: a virtue highlighted by Holt Renfrew's recent capsule collection showcasing the best in sustainable wool fashion by notable Canadian designers such as LINE, often patronized by young royals and Hollywood celebrities. 
• Wool is a remarkable insulating fibre and is now being used as insulation in eco-friendly homes. As a semi-permeable material, wool can absorb and transfer humidity from hotter environments and release it in colder ones, creating a comfortable medium whenever your home's temperature fluctuates.
• Wool is a Sound Suppressant - Wool's unique molecular shape reduces airborne sound, surface noise and sound transmission.
• Mold Resistant and Fire Retardant - As wool maintains a natural moisture and nitrogen content, it is actually self extinguishing below temperatures of 560 degrees celsius. Bonus: as a keratin, it's also inherently resistant to mold!
• A Natural Temperature Regulator - A repellent exterior and absorbent interior work together to insulate during periods of high humidity. This is a primary reason for its use in winter clothing but it is also a miracle summer fibre as well.

With climate change being a growing issue, the environmental properties of wool make it the ideal fibre for the future.  

The Campaign for Wool is an international program launched and guided by His Royal Highness The Prince of Wales to educate the world on the myriad uses of wool. The Campaign invites collaboration across different sectors such as fashion, retailers, construction and much more to showcase the fantastic properties wool offers to consumers. The Canadian campaign was first introduced in 2014 to raise awareness and revitalize Canada's wool industry. 

SOURCE Campaign for Wool Canada

Nicola Blazier, [email protected], 416-788-3316