IABC/Toronto - MEDIA ADVISORY - Get Searched and Found

Upcoming IABC/Toronto Seminar Reveals Tips and Strategies for Increasing Your Online Visibility

TORONTO, Nov. 26 /CNW/ - SEM (Search Engine Marketing) and SEO (Search Engine Optimization) are two of the many buzzwords we hear often when discussing ways companies can increase their profile and reach with key audiences and the general public. What do these buzzwords really mean? Is there a difference between SEM and SEO or are they the same? What value can search engine technologies and strategies bring to the work of communications professionals and organizations looking to build their online presence and engage new clients, supporters, and other audiences to their work? An upcoming IABC/Toronto seminar with two leading experts on this technology will reveal some answers and tips to these questions.

Seminar participants will learn:

    -  How to connect with customers as they surf the net;
    -  What will make them choose your site;
    -  Why how you write your ads has an impact on your success;
    -  How to structure a campaign to outdo any others you have done;
    -  Understand the new opportunities for SEO and social media; and
    -  The power of link building.

    WHAT:     IABC/Toronto Seminar - SEO (Search Engine Optimization) - SEM
              (Search Engine Marketing). Are they the same?

    WHEN:     Thursday December 3, 2009.
              6:00 PM - 8:00 PM.

    REGISTER NOW: http://toronto.iabc.com/events/eventdetails.asp?EventID=91

    WHERE:    Royal Sutton Room at The Sutton Place Hotel, 955 Bay Street,


Liz Gray, Professor of Business and Management at Fanshawe College, will discuss how to properly integrate SEM into a communications strategy, including building a paid search campaign to monitoring performance using data that is at your fingertips. From geo-targeting to writing hard-hitting ad copy, you'll learn how to structure a SEM campaign for maximum performance.

Alan K'Necht, founder and president of K'nechtology, Inc., is an authority on SEO. Various online marketing efforts, such as press releases, can have a dramatic impact on your organization's rankings within search results. Alan will show you how writing effective press releases, and choosing your words carefully, can help drive quality traffic to your organization's website.

INTERVIEW OPPORTUNITY: The evening's featured speakers and IABC/Toronto president Brent Carey are available for interviews before and after the event. Please schedule an appointment.

IABC/Toronto's professional development series are made possible through the generous sponsorship of CNW Group.

About IABC/Toronto

With approximately 1,600 members, IABC/Toronto is the largest IABC chapter in the world. The organization provides these members with multidisciplinary resources and a global network of more than 15,000 communicators, in 70 countries, working in diverse industries and disciplines to identify, share and apply the world's most effective communications practices. Website http://toronto.iabc.com


For further information: For further information: MEDIA CONTACT: Christine Andrew, VP Marketing Communications, IABC/Toronto,(905) 491-2257, toronto-marketing@iabc.com

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