Awareness campaign promotes non-acute services and community partnerships
WINDSOR, ON, June 30, 2015 /CNW/ - Hôtel-Dieu Grace Healthcare (HDGH) has played an integral role in the well being of the Windsor-Essex region for more than 127 years and has launched a public awareness campaign to promote its heritage, services and community partnerships.
A new marketing campaign called "Changing Lives Together" is designed to help the region become familiar with the non-acute services provided at HDGH's campus located at the Tayfour Campus on Prince Road. These services include: specialized mental health and addictions; rehabilitation services; complex continuing care and palliative care; and children and youth mental health services.
"When our hospital services realigned in 2013, Hôtel-Dieu Grace Healthcare became responsible for all non-acute care services and relocated from the Ouellette Avenue building to the Tayfour Campus on Prince Road," said Janice Kaffer, President and CEO of HDGH. "To ensure our community understands what we offer, how we deliver our services and the partnerships that help us make it all happen, we have adopted the tagline 'Changing Lives Together' to reflect the next chapter in our growth."
A grass-roots approach was taken to develop the tagline, with several staff, patient and community focus groups and surveys conducted earlier this year to select a message that best reflects HDGH's vision, mission and values.
"By taking an inclusive approach, we know that we have met our goal and that this message clearly resonates with our patients and their families, our staff and our community," said Bill Marra, Vice President External/Government Affairs, Planning and Development.
A comprehensive communications plan includes advertisements, social media activities and internal engagement projects to reinforce the new message.
Visit www.hdgh.org for more information.
SOURCE Hôtel-Dieu Grace Healthcare
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