Debuts new advertising campaign, 'We Rescue People' to create awareness
GUELPH, ON, March 12, 2015 /CNW/ - Homewood Health Inc. has launched a bold new advertising campaign in the southern Alberta market to create awareness of its first new mental health and addiction treatment clinic, The Homewood Clinic, located in southwest Calgary.
"The launch of our first outpatient clinic in January of this year, and the 'We Rescue People' media campaign last week, further demonstrates Homewood's commitment to new, innovative choices for individual Albertans and Alberta employers in the treatment of mental illness and addiction," said Jagoda Pike, President and CEO of Homewood Health. "Our objective with our clinic concept is to provide new options for people seeking assessment, treatment and aftercare. Mental health and addiction related disability is a leading reason why people miss work. The longer they're off, the less likely they will have a successful return, and we know that timely access to assessment and treatment has a significant impact on their ability to get back to work, and back to life," said Pike.
"The ad campaign concept of 'Rescue' was conceived as a metaphor," says Sean Slater, Homewood's Executive Vice President responsible for marketing. "We typically encounter people when they've tried many other interventions without success, and when they feel like they are drowning or being swallowed up by their illness. Our alumni clients and patients commonly say that Homewood saved their lives, so our radio, billboard, print and online campaign brings that sentiment to life," said Slater.
The Homewood Clinic, Calgary, the first in a national network of such clinics slated to be opened this year, provides tailored, specialized, group-based treatment and aftercare with a unique focus on building the skills necessary for a successful return to work and life. The multi-disciplinary team of psychologists, social workers, counsellors and occupational therapists is supported by the full strength of the Homewood Health medical and clinical team across the country. Dr. Beth Reade, a graduate of the University of Toronto's medical school, and who did her psychiatric residency at the University of Calgary, has been a psychiatrist with Homewood for more than 20 years, and is the medical director and lead consultant to the clinic.
"Intensive group-based therapy and aftercare are best-practice approaches to treating both addiction and mental health related issues," says Dr. Reade, "and people most often have to access this type of intervention in a hospital setting. Our outpatient clinics make this leading treatment available close to home, when, and where, people really need it."
About Homewood Health Inc.
Homewood Health is Canada's leader in mental health and addiction services. With over 130 years of experience, we achieve outstanding outcomes every day through our national network of nearly 4500 employees and clinical experts, and through the Homewood Health Centre - one of Canada's largest and leading facilities for medical treatment of mental health and addiction disorders. Our complete suite of services includes organizational wellness, employee and family assistance programs, assessments, outpatient and inpatient treatment, recovery management, return to work and family support services customized to meet the specialized needs of individuals and organizations. Homewood Health is redefining mental health and addiction services to help Canadians live healthier, more productive and more fulfilling lives.
SOURCE Homewood Health Centre
Image with caption: "Homewood Health Inc. (CNW Group/Homewood Health Centre)". Image available at: http://photos.newswire.ca/images/download/20150312_C7763_PHOTO_EN_13160.jpg
Image with caption: "The Homewood Clinic (CNW Group/Homewood Health Centre)". Image available at: http://photos.newswire.ca/images/download/20150312_C7763_PHOTO_EN_13161.jpg
For further information: Ric Ament, Director of Public Relations, Homewood Health Inc. 519.824.1010, ext. 2459, [email protected]