TORONTO, Dec. 19, 2014 /CNW/ - On Saturday, December 20, Walmart Canada will match donations made by individuals to Salvation Army Christmas kettles located in its stores nationwide up to a maximum of $50,000.
"We are pleased to partner with The Salvation Army, one of Canada's largest providers of social assistance, and host our fifth Walmart Fill the Kettle Day," said Erin Mackey, manager of community giving for Walmart Canada. "Walmart is committed to supporting Canadian families in need and we are confident our customers will help The Salvation Army achieve their fundraising goals."
Since 2007, Walmart Canada and its customers have donated more than $16 million to The Salvation Army, helping to provide vulnerable people a better tomorrow.
"The Salvation Army thanks Walmart Canada for their generous support and their desire to see marginalized and overlooked people treated with dignity and respect," said Major Les Marshall, territorial public relations and development secretary. "The Salvation Army relies heavily on the support of our generous donors who come alongside to help us provide direct, compassionate, hands-on service to more than 1.8 million people in Canada each year."
With a $21-million fundraising goal, the Christmas kettle campaign will enable local Salvation Army units to work with individuals and families to give them basic necessities such as food, clothing, shelter and other provisions to help them day to day. Contributions will also help The Salvation Army provide life-changing programs, such as substance abuse recovery, housing supports, job and skills training, and education classes, to help people find a way out of poverty, permanently
About Walmart Canada
Walmart Canada operates a growing chain of 391 stores nationwide serving more than 1.2 million customers each day. Walmart Canada's flagship online store, www.walmart.ca, is visited by 400,000 customers daily. With more than 95,000 associates, Walmart Canada is one of Canada's largest employers and is ranked one of the country's top 10 most influential brands. Walmart Canada's extensive philanthropy program is focused on helping Canadian families in need, and since 1994 Walmart has donated and raised more than $200 million to Canadian charities. Additional information can be found at walmartcanada.ca, facebook.com/walmartcanada and at twitter.com/@walmartcanada.
About The Salvation Army
The Salvation Army is an international Christian organization that began its work in Canada in 1882 and has grown to become one of the largest providers of social services in the country. The Salvation Army gives hope and support to vulnerable people today and every day in 400 communities across Canada and more than 125 countries around the world. The Salvation Army offers practical assistance for children and families, often tending to the basic necessities of life, providing shelter for homeless people and rehabilitation for people who have lost control of their lives to an addiction. When you give to The Salvation Army, you are investing in the future of marginalized and overlooked people in your community.
Image with caption: "Since 2007, Walmart Canada and its customers have donated more than $16 million to The Salvation Army, helping to provide vulnerable people a better tomorrow. (CNW Group/The Salvation Army)". Image available at: http://photos.newswire.ca/images/download/20141219_C4976_PHOTO_EN_9693.jpg
Image with caption: "The Salvation Army Red Shield logo (CNW Group/The Salvation Army)". Image available at: http://photos.newswire.ca/images/download/20141219_C4976_PHOTO_EN_9694.jpg
SOURCE: The Salvation Army
For further information: Felicia Fefer,Walmart Canada, 905 821 2111 x 74466; John McAlister, National Director of Marketing and Communications, The Salvation Army, 416-467-3186, John_McAlister@can.salvationarmy.org, www.SalvationArmy.ca