Havas PR Launches Havas Peaks - A Global Consultancy For Executive Branding
20 Jun, 2013, 14:00 ET
Award-Winning Agency Announces Partnership with CEO Connection
NEW YORK, June 20, 2013 /CNW/ - Havas PR North America (@havaspr) announces the launch of Havas Peaks, a global, first of its kind multichannel executive branding service designed to help C-suite executives develop a personal brand that's authentic, compelling and aligned with their corporate identity.
Founded by Havas PR North America CEO Marian Salzman, the mission of Havas Peaks is to work with senior executives to strategically create and develop leadership brands that speak to desired constituencies. Havas Peaks has partnered with CEO Connection, the only membership organization exclusively for CEOs of mid-market companies, to bring this innovative service to the CEOs of companies doing between $100 million and $3 billion in annual revenue.
"There has never been a more appropriate time to launch this consultancy, with the 24-7, multichannel news environment magnifying the pressure felt by our business leaders -- in fact, all those in the public eye must keep almost constant vigilance to build and maintain a positive reputation," said Salzman.
"The primary market for Havas Peaks are C-suite executives who need to develop a vision for their personal brand and realize its potential; Peaks employs a proprietary methodology specifically created to meet those objectives," added Ravi Sunnak, executive vice president, Corporate and Cause, Havas PR North America, who will head up the consultancy.
Havas Peaks, which will be a global offer of Havas PR with hubs in North America and Asia Pacific, offers valuable services customized for each client, across a wide spectrum of C-suite personal branding needs, such as:
- Enhanced awareness of personal brand, PR and communications impact, which will result in personal, professional and corporate alignment.
- Brand expression and communications plan documents including personalized principles, guidance and timetables covering the key action points.
- Cause profile development including charity and nonprofit board involvement recommendations and introductions.
- A multi-channel program, including social media, to launch personal brand online.
- Representation for the speaking circuit, including identifying the appropriate circuit and the right public speaking opportunities.
"Our members are looking for ways to understand and enhance their personal brand in order to better lead their companies," said Kenneth Beck, CEO, CEO Connection. "This partnership with Havas Peaks will be a value proposition for our members and give us the opportunity to help them achieve their business goals."
Havas Peaks will be launched in North America and will expand its global footprint starting in APAC, with an offering in Australia.
About Havas PR North America
Our call to action is "Connected," and our commitment is to the Future First. As the North American earned-media and buzz boutique within French holding company Havas, we're part of the Havas PR global collective. Headquartered in New York City with offices in Pittsburgh and Chicago, Havas PR North America (formerly known as Euro RSCG Worldwide PR, or @erwwpr) is one of the most awarded agencies of our size in the U.S. For more information, go to us.havaspr.com.
About CEO Connection
CEO Connection is the only membership organization focused exclusively on CEOs of the mid-market. We connect thousands of mid-market CEOs and leaders with each other and to the people, information and resources to which they would otherwise not have access, and enable them to build mutually beneficial relationships with their peers and functional experts. Members are C-level executives with responsibility for all or significant portions of their respective company. They represent a wide variety of business across a broad geographic spectrum. The average size of the companies they run is $1.8 billion in annual revenue and 7,600 employees. Through regular discussions and interactions with our active and vocal member base, we understand the wants, needs and points of view of this market and are uniquely positioned to represent the mid-market perspective. For more information, visit www.ceoconnection.com.
SOURCE: Havas PR North America
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