MISSISSAUGA, ON, Aug. 23, 2012 /CNW/ - An investment from the Government of Canada will help BCECMIX Community Publishing Corporation develop a marketing plan to better allow Bcecмix/Laughter magazine to fully capitalize on its unique niche market. This was announced today by Stella Ambler, Member of Parliament (Mississauga South), on behalf of the Honourable James Moore, Minister of Canadian Heritage and Official Languages.
Bcecмix/Laughter, which has been published since 1991, is an ethnic Ukrainian and English magazine of humour and satire. It is marketed primarily to the Ukrainian-Canadian community, as well as to the international Ukrainian Diaspora.
"Our Government received a strong mandate from Canadians to invest in publishers like BCECMIX Community Publishing Corporation," said Minister Moore. "By supporting this publisher, our Government is delivering on its commitment to strengthen our economy and support our arts, culture, and heritage."
"The Canadian periodical industry contributes to the nation's quality of life and to the economic and cultural strength of our communities," said Ms. Ambler "The Government of Canada is proud to support a magazine that offers a voice to the Ukrainian-Canadian community."
"On behalf of thousands of readers of Bcecмix/Laughter throughout the world, I would like to sincerely thank the Government of Canada for its continued support," said Raissa Galechko, Editor and Publisher. "Today Bcecмix/Laughter remains a truly community-dedicated magazine. It is an independent publication which covers important events and high-interest stories about politicians, presidents, and other notables in a humorous and satirical way. By achieving project objectives, we expect to embrace not only those Canadians of Ukrainian descent, but readers in general who appreciate healthy humour."
The Government of Canada has provided funding of $12,138 through the Business Innovation component of the Canada Periodical Fund. The Fund invests in periodicals like this one to help increase the overall health of the Canadian magazine and non-daily newspaper industries. The Business Innovation component encourages innovation to adapt to changing market conditions and contributes to the diversity of content sought by Canadian readers.
(This news release is available on the Internet at www.canadianheritage.gc.ca under Newsroom.)
SOURCE: Canadian Heritage
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