EDMONTON, April 15, 2014 /CNW/ - Go Auto, an Edmonton-based network of car dealerships with locations throughout Western Canada, has just launched one of the biggest auto promotions in Canadian history: the Car-A-Day Giveaway, during which 30 customers will win 30 vehicles in 30 days.
From April 9th to May 8th, anyone who buys a vehicle from a Go Auto location* has a chance of winning their purchase the very next day.
So far, Go Auto has given away a $35,000 Nissan Titan, a brand new $45,000 2014 Infiniti Q50, and several other vehicles to customers all over Alberta and British Columbia. Since customers are entered the day they buy, there really are some incredible odds, like this past Sunday, customers had a 1 in 53 chance of winning their purchase. See all the winners every day at www.goauto.ca/caraday
"We have 15 brands participating and more than 7500 vehicles eligible to be won," said Ben Cochrane, Go Auto's VP of Marketing. "So no matter what you're looking for, there's a good chance we'll have it."
You might have seen events like this before - Kia, for example, gave away 60 cars at the end of 2013 - but rarely, if ever, is an event of this magnitude executed at the dealer level.
"Any car-a-day giveaway you've seen has been executed by a manufacturer, like Kia, and across an entire country," said Go Auto President Jared Priestner. "Go Auto, comparatively, operates on a much smaller scale, which changes the dynamics to an extraordinary degree. To give you an idea of how spectacular the odds are for our customers, we're projecting one winner for every 125 or so purchases. That's unheard of."
To further Priestner's point, Go Auto customers will not be limited to specific brands or prices. Go Auto owns and operates dealerships from Ford, Dodge, Hyundai, Nissan, Kia, Mazda, and nearly a dozen others. Whether their customers buy new or used, $10,000 economy cars or $60,000 luxury sedans, almost any vehicle is eligible.
"We pride ourselves on providing more bang for your buck than any other dealer in the country," Cochrane said. "The only difference this month is that your purchase could very well be free."
The giveaway, Priestner says, is all a part of the philosophy of Go Auto, which involves doing a lot more than throwing in simple add-ons during their sales. "It speaks to our philosophy of being heavily involved in the place that we live and work," he said. "Edmonton is our home. We're very involved in our communities; we make every effort to give back to the people who support us. We literally would not be here without them, so events like the Car-A-Day Giveaway, more than anything, are our way of saying 'Thank You' to the tens thousands of people who do business with us year after year."
For a company that literally brands itself as being "Happy to Help," Go Auto is going above and beyond to back up its claim. It began with customer-centric initiatives like free service loaners, no-pressure salespeople, and a rewards program that saves customers up to 15% on every visit, and it continues with an estimated $1 million in giveaways over the next 30 days.
"No matter what happens over the next month, we're going to give 30 people an experience they'll never forget," Priestner said. "We couldn't be more excited about it."
For more about Go Auto and the Car-A-Day Giveaway, visit www.GoAuto.ca.
About Go Auto
The largest automotive network in Western Canada, Go Auto is comprised of more than 30 locations offering sales, service, finance, insurance, and collision repair. Go Auto currently has over 7500 new and used cars and trucks and represents 18 new vehicle brands: Ford, Lincoln, Dodge, Chrysler, Jeep, Ram, Hyundai, Kia, Mazda, Nissan, Honda, Acura, Fiat, Volkswagen, Infiniti, Land Rover, Jaguar, and Porsche. Go Auto's 30-Day Exchange Privilege, Loyalty Rewards Program, Guaranteed Price Policy, and large-scale purchasing power are just a few of the reasons why they are recognized as an industry leader in customer satisfaction. Visit www.GoAuto.ca to find out more.
Video with caption: "VIDEO: Tired of having too much money now that your Car Payments are gone?". Video available at: https://www.youtube.com/watch?v=HeD9sEBlmhg
Video with caption: "VIDEO: This couple won a $29,000 Ford F-150". Video available at: https://www.youtube.com/watch?v=cepNGpMUOFE
Image with caption: "Go Auto logo (CNW Group/Go Auto)". Image available at: http://photos.newswire.ca/images/download/20140415_C9995_PHOTO_EN_39324.jpg
SOURCE: Go Auto
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VP of Marketing