Gatorade Signs Endorsement Deal with NBA Champion OG Anunoby
Gatorade Canada continues to bolster athlete roster with top NBA player
MISSISSAUGA, ON, Jan. 25, 2022 /CNW/ - Gatorade® Canada announces an endorsement deal with NBA Champion OG Anunoby, the brand's newest athlete partnership fuelling Gatorade Canada's impressive athlete roster.
The partnership announcement comes during the NBA's 75th Anniversary Season, which has seen Anunoby put up a career-high in points per game since entering the league in 2017, as the 23rd overall draft pick. Anunoby was an integral part of the Toronto Raptors 2019 Championship season, where the team secured their first ever Larry O'Brien Trophy for the Canadian franchise. He continues to evolve with his versatility, disruptive defense and progress as an offensive threat on the court.
"We see OG as a multidimensional athlete, and always pushing to become a better player and leader," said Lourdes Seminario, Senior Director of Marketing at PepsiCo Canada. "We're looking forward to fuelling his performance and creating a stronger link with basketball through our world-class athletes in Canada."
"Gatorade has been part of the game since I can remember," said Anunoby. "It's great to join a team focused on performance and fuelling the best athletes in the world. It's cool to be a part of the future of this iconic brand."
Gatorade and the NBA have a longstanding partnership spanning decades. During the 2017-2018 season the NBA D League became the NBA G League, continuing Gatorade's commitment to the development and preparation of elite players, coaches and training staff.
Anunoby joins a Gatorade Canada athlete roster including some of the most elite Canadian athletes including Hayley Wickenheiser, Marie-Philip Poulin, Andre DeGrasse, Sidney Crosby, Alexis Lafrenière, Aurélie Rivard, Tyler McGregor, and Bianca Andreescu. He also joins the ranks of the brand's global NBA roster which includes Damian Lillard, Jayson Tatum, Karl-Anthony Towns, Paul George and Zion Williamson.
About PepsiCo Canada
PepsiCo Canada is the country's largest food and beverage company, employing over 11,000 Canadians and operating over 384 manufacturing and distribution facilities across the country. The company is organized into two business units: PepsiCo Beverages Canada and PepsiCo Foods Canada. PepsiCo Beverages Canada includes brands such as Pepsi, Gatorade, and Aquafina. PepsiCo Foods Canada is comprised of Frito Lay Canada (which includes brands such as the Lay's, Doritos, and Tostitos brands) and Quaker (which includes brands such as Quaker Chewy, Life, and Harvest Crunch). PepsiCo Canada, in turn, is part of the global PepsiCo, Inc., family. For more information, visit www.pepsico.ca.
About PepsiCo
PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated $70 billion in net revenue in 2020, driven by a complementary beverage and convenient foods portfolio that includes Lays, Doritos, Cheetos, Gatorade, Pepsi-Cola, Mountain Dew, Quaker, and SodaStream. PepsiCo's product portfolio includes a wide range of enjoyable foods and beverages, including many iconic brands that generate more than $1 billion each in estimated annual retail sales.
Guiding PepsiCo is our vision to Be the Global Leader in Beverages and Convenient Foods by Winning with PepsiCo Positive (pep+). pep+ is our strategic end-to-end transformation that puts sustainability at the center of how we will create value and growth by operating within planetary boundaries and inspiring positive change for planet and people. For more information, visit www.pepsico.com.
SOURCE PepsiCo Canada
Michelle Bigda / Karolina Weglarz, PRAXIS, 289-242-8029 / 647-968-6209, [email protected] / [email protected]
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