Gareth Joyce to become President and CEO of Mercedes-Benz Canada as of January 1, 2016

TORONTO, Sept 8, 2015 /CNW/ - Mercedes-Benz Canada informed its employees and its dealer network today that Gareth Joyce will take over from Tim A. Reuss as President and CEO of Mercedes-Benz Canada on January 1, 2016.  

Tim A. Reuss has been at the helm of Mercedes-Benz Canada since March 2011. Under his guidance, Mercedes-Benz Canada has achieved the #1 position in the Canadian luxury market. He was also instrumental in further developing the breadth of the dealer network in Canada as well as generating compounded growth coupled with record sales for the company for several years in a row. During his tenure, Reuss worked closely with his team and his dealers to launch and improve numerous processes to manage this growth notwithstanding many renovations and large expansions of existing facilities as well as several brand new dealerships erected from the ground up, including three of the corporately-owned stores. This has now brought the company's and the overall dealer network's respective infrastructures to optimal operational levels, ready to fully implement the pan-Canadian "Best Customer Experience" program. 

Reuss will become President and CEO of Mercedes-Benz Portugal as of January 1, 2016. 

Gareth Joyce, a native of South Africa, began his automotive career in 2004 with DaimlerChrysler South Africa as Senior Technical Manager. Three years later, he was named Vice President of After-Sales for Mercedes-Benz South Africa.

In addition to his tenure in South Africa, Gareth has held executive roles within the Daimler organization, namely in the Netherlands and most recently, in the United States. Since joining Mercedes-Benz USA in February of 2012, Gareth has served as the Vice President of Customer Services, where he has been responsible for setting the strategic direction for Daimler's largest after-sales market in the world and managing a multi-billion dollar parts revenue portfolio. 

He holds a Bachelor of Science degree in Mechanical Engineering from the University of the Witwatersrand and a Master of Commerce in Business Management from Rand Afrikaans University. 

About Mercedes-Benz Canada
Mercedes-Benz Canada is responsible for the sales, marketing and service of the Mercedes-Benz and AMG passenger vehicles, Mercedes-Benz Vans and smart. Headquartered in Toronto, Ontario, Mercedes-Benz Canada Inc. employs approximately 1,500 people in 23 locations across Canada. Through a nationwide network of 13 Mercedes-Benz owned retail operations and 44 authorized dealerships, Mercedes-Benz Canada sold 40,555 vehicles in 2014. This represents the best year ever for the company and has positioned Mercedes-Benz as the top luxury manufacturer in Canada.

Further information from Mercedes-Benz is available on the internet at:

SOURCE Mercedes-Benz Canada Inc.

For further information: JoAnne Caza, 416-847-7550,; Nathalie Gravel, 416-847-7509,


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