Ford GT Fast Track Videos Win Multiple Telly Awards
CLINTON TOWNSHIP, Mich., Aug. 1, 2019 /CNW/ -- Ford and Tweddle Group have earned three Telly Awards for their Ford GT Fast Track videos:
Silver Telly Winner in Branded Content: Automotive Bronze Telly Winner in Branded Content: Instructional Bronze Telly Winner in Non-Broadcast: Automotive / Vehicles
Ford partnered with Tweddle Group to produce the series as a complement to the printed and digital owner's information for their 50th Anniversary GT.
The videos represent the latest collaboration between Tweddle Group and Ford. The companies previously produced instructional clips for Ford's Trailer Reverse Guidance and Pro Trailer Backup Assist features, a Raptor safety video series and a special owner's app for the 50th Anniversary Mustang.
The project represented a unique challenge for Tweddle Group Executive Producer Laura McGowan. "Even for a supercar, the GT has a special pedigree," McGowan said. "So, we couldn't just make standard information videos."
Tweddle Group created the series in a motoring/talk show format and enlisted professional racer Ryan Briscoe as series host. Briscoe hits the track with a team of GT engineers to demonstrate and discuss the vehicle's special capabilities.
Ford Performance Engineering Supervisor Nicholas Terzes said he's pleased with the results. "The 'Top Gear' style is not what you typically see for owner's information, but it was perfect for the GT," Terzes said. "We had a blast, engaged in tons of high-speed driving and ultimately created videos that are informative and entertaining in equal measure. These awards are a nice bonus."
Tweddle Group believes products should be easy to use, and delivers integrated, multi-channel information solutions to support every aspect of the post-sale experience—for product managers, technicians and—most of all—consumers. For more information, visit www.tweddle.com.
About Ford Motor Company Ford Motor Company is a global company based in Dearborn, Michigan. For more information regarding Ford, its products and Ford Motor Credit Company, please visit www.corporate.ford.com.
About the Telly Awards Founded in 1979, the Telly Awards honors video and television made for all screens. Established in 1979, The Telly Awards receives over 12,000 entries from all 50 states and 5 continents.