Corporate supporters recognized for their commitment to address the issue of hunger in Canada
MISSISSAUGA, ON, June 15, 2017 /CNW/ - Food Banks Canada announces the recipients of its annual 2017 Corporate Donor awards. These awards celebrate Food Banks Canada's partnerships with corporate Canada and reflect the distinct ways that companies are contributing to addressing hunger in Canada and the men, women and children helped by food banks each month.
"Our outstanding corporate supporters play an integral role in providing both financial resources and quality food to the food bank network," says Marc Guay, Chair of the Board, Food Banks Canada. "With over 860,000 people turning to food banks every month, the corporate community's generous giving touches the lives of a significant number of Canadians each and every day. These awards are just a small way of saying thank you for that continued and essential support."
2017 AWARD RECIPIENTS
The Award of Excellence was presented to Kellogg's Canada for their long-term commitment to food banks in Canada. For more than 10 years, Kellogg's Canada has provided critical support to multiple initiatives supporting food banks including After the Bell child hunger program, Hunger Awareness Week and the national food banking conference. Further, Kellogg's continues to demonstrate its commitment to reducing hunger in Canada through its long-standing support of to the National Food Sharing System through donations of quality nutritious foods.
The 2017 Donor of the Year Award was presented to French's. The award recognized the corporate donor's outstanding leadership. French's demonstrated its passion and commitment to reducing hunger in Canada through multiple, large scale cause-marketing campaigns to raise essential funds for the food bank network; responding to the tremendous need during the Alberta wildfires and raising awareness of the hunger issue through a national social media campaign that helped to raise and distribute more than 430,000 eggs to Ontario food banks.
Subway Canada was the recipient of the 2017 Innovator of the Year award. This award acknowledges a corporate partner that has made a unique contribution to Food Banks Canada and helped to fill a need in addressing the issue of hunger or food banking in Canada. Subway's National Sandwich Day turned a traditional promotion on its head. With its innovative stop-motion illustration video; Snapchat filter lens, and the use of influencers to activate their program, with excellent results.
"Kellogg Canada is absolutely thrilled to be the recipient of the 2016 Award of Excellence. We are proud of our longstanding partnership with Food Banks Canada; it is a key component of our global Breakfasts for Better Days signature cause platform and exemplified by our commitment to donate 2.5 billion servings of food to people in need by 2025," said Lores Tomé, Director, Communications & Corporate Affairs, Kellogg Canada Inc.
Congratulations to all the winners, who have made significant contributions to addressing hunger in Canada through their generous support and innovative solutions.
About Food Banks Canada
Food Banks Canada supports a unique network of over 3,000 food-related organizations in every province and territory that assists more than 860,000 Canadians each month. Together our network shares over 200 million pounds of essential safe quality food annually, provides social programs that help to foster self-sufficiency, and advocates for policy change that will help create a Canada where no one goes hungry. Visit foodbankscanada.ca for more information.
About Kellogg Canada Inc.
Driven to enrich and delight the world through foods and brands that matter, Kellogg Canada is the leading producer of ready-to-eat cereal in Canada. Every day, our beloved brands nourish families so they can flourish and thrive.
About The French's Food Company
The French's Food Company, based in Chester, NJ, Mississauga, ON, and Slough, UK, has been bringing great flavour to people for more than 100 years. The company still crafts trusted foods using simple ingredients of the highest quality.
About SUBWAY® restaurants
Customers in 112 countries have easy access to a fresh line-up of vegetables for their made-to-order sandwiches and salads at any of the more than 44,600 franchised locations. In Canada, franchisee owners of the 3,267 Canadian Subway® locations are proud to be part of the communities in which they live and operate their businesses; providing more than 30,000 jobs to the local communities across the country.
SOURCE Food Banks Canada
For further information: Marzena Gersho, (m) 647-242-5919, (w) 905-602-5234 x228, Twitter @foodbankscanada, Facebook foodbankscanada