eBay Launches Instant Sale Program for French-speaking Canadians

A Simple Way to Trade-In Old, Unwanted Electronic Devices

TORONTO, Sept. 10, 2012 /CNW Telbec/ - Partnering with Staples Canada, eBay's Instant Sale is the only online electronic trade-in program available to Canadians year round. The French program launches just in time for the much-anticipated iPhone 5 announcement, allowing Francophone Canadians to trade-in their old smartphone devices and receive offers up to $337 for a 64 gigabyte iPhone 4S.

Unwanted, trade-in devices are refurbished and resold, while those that are beyond repair are responsibly recycled, which means zero make it into a landfill. In fact, giving iPhones, iPads and iPods a new life, Instant Sale users save approximately 1550 tonnes of C02 in a year - enough to offset the emissions generated by flying around the world 155 times.

"Trade-ins makes sense economically and environmentally, and are an obvious step in the electronics lifecycle," said Andrea Stairs, country manager for eBay Canada. "French-speaking Canadians now have a green alternative to recycle electronics, put money in their pocket and keep e-waste out of landfills."

eBay's Instant Sale is an online tool that makes people a cash offer in less than 60 seconds on a number of electronics items, ranging from cell phones and tablet computers, to GPS systems and camcorders. Introduced in the United States in 2010, eBay is pleased to complete the second phase of its Canadian launch by expanding into the Francophone community. Since the program's inception consumers across Canada have embraced eBay's Instant Sale, and are trading in devices at a rate equivalent to their U.S. counterparts. To date, eBay's Instant Sale has generated more than 6.3 million offers on used electronics globally, with smartphones, iPads and iPods among the most popular trade-in items.

With a catalogue of more than 550 devices accepted by the Instant Sale program, it is free for Canadians and takes less than a minute to complete with three easy steps:

• Find the item by searching for the device in the Instant Sale database.
• Get an offer based on the device and description, instantly.
• Accept the offer and eBay Instant Sale will provide a free shipping label to ship the device.

Once the device is received and assessed, the money is deposited into the consumer's PayPal account. To sell unwanted electronic devices instantly, consumers should visit https://instantsale.eBay.ca.

About eBay Canada

Founded in 1995 in San Jose, Calif., eBay Inc. (NASDAQ:EBAY) is a global commerce platform and payments leader connecting millions of buyers and sellers. We do so through eBay, the world's largest online marketplace, which allows users to buy and sell in nearly every country on earth; through PayPal, which enables individuals and businesses to securely, easily and quickly send and receive digital payments; and through GSI, which facilitates ecommerce, multichannel retailing and digital marketing for global enterprises. We also reach millions through specialized marketplaces such as StubHub, the world's largest ticket marketplace, and eBay classifieds sites, which together have a presence in more than 1,000 cities around the world. In Canada, eBay was visited by more than 7.8 million Canadians in June 2012 (comScore Media Metrix).

SOURCE: eBay Canada

Catherine Pouliot
Edelman
Direct 514.315.1986
[email protected]