Cruise BC Releases 2014 Economic Benefit Figures With #AllAboardCruiseBC Campaign

VANCOUVER, Feb. 24, 2015 /CNW/ - Did you know 1.3 million cruise passengers passed through B.C. in 2014. That is enough people to fill B.C. Place Stadium more than 21 times. This and other facts presented at AllAboard.CruiseBC.ca help illustrate the scale and importance of cruise to the B.C. economy. For the 2014 season a total economic benefit of $1.79 billion to the province was attributed to the cruise travel business.

Anchored with a responsive infographic, the #AllAboardCruiseBC campaign emphasizes the cooperation between the four British Columbia cruise terminals in Prince Rupert, Nanaimo, Victoria and Vancouver as well as local businesses to make B.C. home to 57 per cent of all cruise travel in Canada.

Accompanying the microsite is a summer long Twitter campaign through @AllAboardBC recognizing many of the B.C. businesses that benefit directly and indirectly from cruise related spending. Included are local landmarks like Victoria's Empress Hotel and cult favourites like Prince Rupert's Wheelhouse Brewing. "B.C. businesses are an integral part of cruise visitors' pre and post-cruise experience. We wanted to have some fun acknowledging the BC brands that are partners and benefactors in cruise tourism," said Cruise BC President Jeff Stromdahl.

About Cruise BC
Cruise BC is the cruise industry leader in BC, acting on behalf of its members to market BC ports to cruise lines, travel trade and consumers in order to continue to realize the potential of the cruise industry in BC and continue the sector's significant contribution to the BC economy. cruisebc.ca

SOURCE Cruise BC

Jeff Stromdahl, Direct Line: 250-627-2549, Email: [email protected]